10 ways to instantly increase event roi

10 Ways to Instantly Increase

Event ROI

25% The proportion of B2B marketing budget allocated to events*

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*Forrester research

LEADGENERATION

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*Forrester research

The #1 priority for event spend amongst B2B marketers*

Digital marketing has re-invented the way we engage with buyers

Yet, in B2B events we haven’t seen a change in attitude towards digital engagement

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Here are 10 ways adopting a digital mindset can instantly increase your event ROI

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// INCREASE EVENT ROI

#1Leverage iBeacons to optimise the way you push relevant content to delegates as they experience your event. Integrate with an event app for best results.

iBEACONS

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#2

*Forrester research

Using registration systems can boost attendance by up to 30%* and decrease your manual workload.

REGISTRATION SYSTEMS

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#3

Post real-time insights, findings and delegate feedback through your earned and owned channels to amplify the reach of your event in the digital space.

SOCIAL COMMAND CENTRE

For best results: ensure your posts include images and video snippets.

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#4

Use digital technologies to create immersive experiences. Doing so will build deeper emotional connections with your audience – increasing brand recall and propensity to engage during, and long after your event.

DIGITAL EXPERIENCE

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#5Increase the quantity of meaningful discussions for your sales folk during the event through a rigid social prospecting approach – managed through your social command centre.

SOCIAL PROSPECTINGQUICK RESULTS: respond directly to relevant social posts with an offer to discuss the topic further in a 10 minute coffee meet during the break.

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#6

Associate influencers with your event to increase the trust of your message, and open new communication channels –more trust = more sales.

INFLUENCERS

WARNING: If you don’t already have an influencer strategy, get one today!

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#7

Events are one of the quickest ways to create great content. Build a strategy for how you can drive leads with it post event – then define how you capture everything on the day.

CAPTURE STRATEGY

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#8Allow digital delegates to experience your events through a digital event timeline – a scroll friendly site that consolidates all the content and insights from your investment.

ONLINE EVENT TIMELINE

EXAMPLE: take a look at http://oracledigitalbank.com/#section-singapore

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#9

Video is the most engaged with content in B2B currently. Edit your event footage to a series of topic driven* 2 minute takeaways – build this content into your digital event timeline.

VIDEO NUGGETS

*event highlights of people networking just don’t cut the mustard!

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#10Broadcast your key presentations live to access a new digital audience – the #1 shared link at OracleOpenWorld was for the keynote live stream.

LIVE STREAM

MINDSET CHANGE REQUIRED

Allocating more budget for digital event activity

OR

Reducing physical delegate numbers to drive digital ones

OR

Running fewer events with a greater allocated budget for each

EMBRACING DIGITAL MEANS…

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• Technology improves conversions and increases recall

• Social drives reach and sales discussions

• Influencers build credibility

• Events are a great way to quickly build new digital content

• Lead generation multiplies by broadcasting to your digital audience

KEY TAKEAWAYS…

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Matt StevensBusiness Director

@AgencyMatt

matthew.stevens@moi-global.com

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