14ntc - ed schipul: online fundraising strategies to take advantage of your donor events

Online Fundraising Strategies to Take Advantage of Your Donor Events #14NTCPattern

Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs

1. Fundraising Strategies

2. Analytics Trends

3. Data Patterns

4. Translating Data into Action for Results

LET’S TALK...

Photo Credit: flickr.com/photos/duncanh1/9047426263/

2. FUNDRAISING

2. ANALYTICS TRENDS

REAL TIME DATA

SOCIAL VALUE TRACKING

A/B Testing with Google Analytics Content Experiments

A Bvs.

Social Media Tracking Tools

Tip: Add + on the end of any bit.ly URL to see stats

Heat Map Tools with CrazyEgg.com

1. DATA PATTERNS

COLOR KEY

THE POWER OF PHOTOS

Trend:

VISUAL VISUAL VISUAL

EVENT LEAD UP

Tablet Stats

MOBILE OPTIONS

Separate Site/Pages Responsive Designvs.

m.ymcahouston.org cmhouston.org

WHAT ABOUT MOBILE APPS?

• Consider the Use Case

• Remember: Apps are Device-Specific

Mobile Stats

Usage Stats

WHY?

Photo Credit: flickr.com/photos/fdctsevilla/3968090665

Infographics

google.com/trends

TOOLS FOR VISUAL CONTENT

madewithover.com

Resources for making infographics:

http://bit.ly/infographictips

http://bit.ly/infographictips2

QUESTIONS?

ED SCHIPUL CEO

@eschipul

slideshare.net/tendenci blog.tendenci.com

@tendenci

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