2014 rock your brand webinar series: promote your brand

Camie Rodan, Branding DirectorTwitter: @CamieRodan of @Sisarina

Promote Your

Brand

We be tweetin’

@Sisarina#rockyourbrand

Who are you?

Guess the movie…

@CamieRodan | #rockyourbrand

@CamieRodan | #rockyourbrand

“If you build it, They will come.”

@CamieRodan | #rockyourbrand

@CamieRodan | #rockyourbrand

Promote Your Website4 Steps

@CamieRodan | #rockyourbrand

4 Steps to Promote Your Website

1. Your Voice

@CamieRodan | #rockyourbrand

Who is Your Company?

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Who is Your Company?

@CamieRodan | #rockyourbrand

• We vs. I• Formal vs. Informal• Corporate vs. Fun• In the middle

Who represents your Company?

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AARP

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AARP

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AARP: Meet Rhonda

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AARP

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DiGiorno Pizza

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DiGiorno Pizza

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DiGiorno: The Couch Potato

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Can anyone define their company voice?

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4 Steps to Promote Your Website

1. Your Voice2. Determine Your CAP

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C: Capacity

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C: Capacity

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Be realistic with your physical capacity

for marketing.

C: Capacity

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C: Capacity

@CamieRodan | #rockyourbrand

C: Capacity

@CamieRodan | #rockyourbrand

C: Capacity

@CamieRodan | #rockyourbrand

A: Audience

Who is your ideal client?

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A: Audience

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A: Audience

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A: Audience

Know your influencers?

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P: Platform

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The truth:You don’t have to be on

Facebook

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P: Platform

Information? Tips & Tricks?

Twitter, LinkedIn, Google+, Quora

Pictures? Instagram, Facebook, Pinterest

Video? YouTube, Vine

@CamieRodan | #rockyourbrand

Pick one or two social platforms,And rock them!

@CamieRodan | #rockyourbrand

What should I talk about?

@CamieRodan | #rockyourbrand

4 Steps to Promote Your Website

1. Your Voice2. Determine Your CAP3. Find Your Buckets

@CamieRodan | #rockyourbrand

@CamieRodan | #rockyourbrand

What are you already talking about?

Find Your Buckets

@CamieRodan | #rockyourbrand

Find Your BucketsSisarina’s Buckets:- Inspiration- DC Events- Branding | Marketing |

Websites

@CamieRodan | #rockyourbrand

Find Your Buckets

@CamieRodan | #rockyourbrand

Find Your Buckets

@CamieRodan | #rockyourbrand

@CamieRodan | #rockyourbrand

Want to share your buckets?

4 Steps to Promote Your Website

1. Your Voice2. Determine Your CAP3. Find Your Buckets4. Rock Your Content

@CamieRodan | #rockyourbrand

Tip 1: Brand your outlets

@CamieRodan | #rockyourbrand

Tip 2: Separate your social

@CamieRodan | #rockyourbrand

Tip 3: Do a lot with a little

@CamieRodan | #rockyourbrand

http://bit.ly/RYBDollarShaveClub

Tip 4: Track your progress

@CamieRodan | #rockyourbrand

Tip 5: Don’t be discouraged

@CamieRodan | #rockyourbrand

If you build it just right, they will come.

@CamieRodan | #rockyourbrand

Questions?

SAY HI!TWEET ME @CamieRodanEMAIL ME camie@sisarina.comGET TIPS at sisarina.com/blogSTOP BY WEDNESDAYS: bit.ly/CupofInspiration