303 kohn final version

Session #303

Round Table Discussion Session

April 5, 2009

WHAT’S HEALTH 2.0 GOT TO DO WITH IT?

© 2009 Deborah Kohn

About Deborah Kohn, Facilitator

Has thirty years of healthcare information management and technology experience.

Since 1990 has given many presentations in many formats regarding healthcare information technologies / systems at annual HIMSS conferences and national educational seminars.

Has undergraduate degrees from The Ohio State University and a graduate degree in health services and hospital administration from the University of California – Los Angeles.

Is an RHIA, CPHIMS, FACHE, FHIMSS

Learning Objectives

1. Define the social media that make up “Health 2.0”

2. Understand the phenomena of the ever-changing and growing array of social media (Health 2.0)

3. Differentiate between the truly useful Health 2.0 media / tools and those that pose challenges for healthcare consumers and providers

4. Determine what Health 2.0 media / tools healthcare organizations currently are deploying for their providers, staff, and patients

Agenda

1. Facilitator introduces / “frames” Round Table Discussion Session1. Quickly defines some of the social media that make up

“Health 2.0”

2. Open discussion to audience1. Who is deploying / has deployed Health 2.0 media /

tools for their providers, staff, and / or patients?2. Describe the Health 2.0 media / tools you are deploying

/ have deployed.3. Describe for which users (providers / staff patients, etc.)

and what purposes (marketing, patient care, etc.).4. Describe the effort involved / user feedback received /

challenges faced (e.g., blocked sites, ROI, etc.).5. Describe the legal / ethical issues you are facing / have

faced (privacy, confidentiality, transparency, etc.)

What Are “Social Media”?

http://en.wikipedia.org/wiki/social media

Online technologies and applications that are used to share information, opinions, expertise, insights, and interests using text, images, audio, video in a participative, communicative environment

Key Characteristics– Participation– Openness– Conversation– Community– Connectedness

Social Media / Health 2.0

The Big Five– Blogs– Social Networks– Content Communities– Wikis– Podcasts

Social Media / Health 2.0

Blogs…and Micro-blogging…– WHAT: online journals– WHY: because people love to “share”– HOW: just register– EXAMPLES:

• http://www.highpointregional.com/blogs/index.asp

– HEALTHCARE USES:• Establish organization / person as expert• Provide information / ask for feedback• Additional tool for participatory internal

communication

Health 2.0

Social Networks…– WHAT: connecting with friends /

contacts to communicate and share content

– WHY: because people want to connect and share

– HOW: just register– EXAMPLES:

• Facebook / MySpace

– HEALTHCARE USES: .…….

Health 2.0

Content Communities…– WHAT: groups of people who come

together online to create a community and share particular content

– EXAMPLES:• Flickr: share digital photos• Del.icio.us / Connotea: share bookmarked

links• YouTube: share videos

– HEALTHCARE USES: ……..

Health 2.0

Wikis…– WHAT: collaborative sites that allow

people to add or edit content– WHY: populist information production

for retrieval– EXAMPLES:

• AskDrWiki

– HEALTHCARE USES: ……..

Health 2.0

Podcasts…– WHAT: audio and video files available by

subscription; can be listened to / viewed online or downloaded to an MP3 player

– WHY: a specific form of content sharing that typically also involves a feedback mechanism

– EXAMPLES:• HealthNex

– HEALTHCARE USES: ……..

Health 2.0

and more…– Really Simple Syndication (RSS)

• Pushes and Receives Syndicated Content

– Second Life (with Avatars)– Skype / VOIP– Mashups– Twitter– ……..

Health 2.0

Who is using Health 2.0?– Individual Hospital CEOs

• http://runningahospital.blogspot.com/index.html– Groups of Health Administrators

• http://hospitalimpact.org/index.php– Patients

• http://www.patientslikeme.com/– Emergency Department Nurses

• http://www.emergiblog.com/– Healthcare Policy People

• http://www.thehealthcareblog.com– Everyone

• http://davidrothman.net/list-of-medical-wikis/

Health 2.0

Legal & Ethical Issues

– Privacy of the patient

– Confidentiality of the information

– Transparency

Health 2.0

Audience Discussion

1. Who is deploying / has deployed Health 2.0 media / tools for their providers, staff, and / or patients?

2. Describe the Health 2.0 media / tools you are deploying / have deployed.

3. Describe for which users (providers / staff patients, etc.) and what purposes (marketing, patient care, etc.).

4. Describe the effort involved / user feedback received / challenges faced (e.g., blocked sites, ROI, etc.).

5. Describe the legal / ethical issues you are facing / have faced (privacy, confidentiality, transparency, etc.).

Additional Questions/Answers

dkohn@daksystcons.com

www.daksystemsconsulting.com