5 ways to increase holiday sales - 10/12/16
Post on 07-Jan-2017
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millenniumspasalon.com | meevo.com
millenniumspasalon.com | meevo.com
5 WAYS TO INCREASE HOLIDAY SALES
Millennium Systems International
millenniumspasalon.com | meevo.com
Tanya ReeceYOUR PRESENTER
Learning SpecialistMillennium Systems International
Tanya Reece has a background in salon and spa management. Prior to becoming a member of the Education Department here at Millennium, she was a member of the Business Support team. As a Learning Specialist,
she is responsible for the internal and external education of the company.
millenniumspasalon.com | meevo.com
GOTOWEBINAR OVERVIEW
• All attendees are muted upon entry to the webinar
• The webinar is in “listen only” mode for attendees
• If you have questions for the presenter(s) or host, please enter them into the
“Questions” box in the panel on the right hand side of your screen
• At the end of this webinar, please take some time to fill out the brief survey
that will be sent to you via e-mail
millenniumspasalon.com | meevo.com
Topics Covered
• Services• Products• Marketing• Making Sales 24/7• Up-Sell, Cross-Sell, Add-On• The Follow-Through• Helpful Hints
millenniumspasalon.com | meevo.com
CUSTOMIZE SERVICES & PRICING
• Create Holiday Coupons• Black Friday Special
• Create Holiday Package/Series• Day of Spa La La La, Holiday Signature Package
• Create Holiday Specific Services• Holiday Spice Pedicure, Candy Cane Body Scrub
1
millenniumspasalon.com | meevo.com
millenniumspasalon.com | meevo.com
ORGANIZE PRODUCTS & CREATE PACKAGES
• Ensure all discontinued products are marked as such• Determine slow-moving inventory & create multi-
product package• Mark products on sale in advance (Black Friday)• Offer VIP clients special preview parties
2
millenniumspasalon.com | meevo.com
millenniumspasalon.com | meevo.com
MARKET, MARKET, MARKET• Gift Certificates (Spend $100, Get $20 Free!)• Memberships (3 Month Memberships Make Great Gifts!)• Create your own basket (And Wrap It!)• Top Spenders Pre-Buy (Exclusive Event)• Client Specific Marketing• Points and Rewards
3
millenniumspasalon.com | meevo.com
millenniumspasalon.com | meevo.com
millenniumspasalon.com | meevo.com
millenniumspasalon.com | meevo.com
MAKE YOUR BUSINESS AVAILABLE 24/7
• Online Gift Certificate Sales• Online Booking
4
millenniumspasalon.com | meevo.com
STATISTICS
4• Online Gift Certificate Sales are Growing by 29% Per Year• The Average Amount Loaded on to an Online Gift Certificate is
around 10-15% more than a Plastic One• 45% of Gift Card Recipients Spend 60% MORE than the Value
of their Gift Card• 28% of People Book Services Online Outside of Working Hours
millenniumspasalon.com | meevo.com
millenniumspasalon.com | meevo.com
HAVE YOUR SOFTWARE MAKE EXTRA MONEY FOR YOU!
• Up-Sell (60 Minute Massage -> 90 Minute)• Cross-Sell (Add Manicure to Pedicure)• Add-On (Add Conditioning Treatment With Wash)
5
millenniumspasalon.com | meevo.com
THE FOLLOW-THROUGH
• Coupon usage report (DN010)• Packages purchased report (MR125)• Gift certificates purchased report (MR055)• Liabilities Summary (MR129)• Plan for January Promotions to Get Clients with
Gift Cards/Packages In
millenniumspasalon.com | meevo.com
HELPFUL TIPS -> START NOW!
• Check Stock (Gift Cards, Holders, Baskets, Etc)• Holiday Advertising (Educate Staff)• Create Holiday Baskets
millenniumspasalon.com | meevo.com
HELPFUL TIPS -> MOTIVATE STAFF NOW!
• Contests• Sells the most retail/holiday kits• Set Goals – Person with the most sales over goals wins• Distributors may help with incentives – One company
gave up to $1,500 in incentives
millenniumspasalon.com | meevo.com
CONTACT USFor Information about Millennium or Meevo
sales@millenniumsi.com
For questions about today’s presentationeducation@millenniumsi.com
millenniumspasalon.com | meevo.com
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