simple ways to increase conversion rate
DESCRIPTION
The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece. On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month periodTRANSCRIPT
Target 1: Decrease Bounce Rate
Old Version: Very few entry points on catalog pages
New Version: Doubled the entry points on catalog pages
Target 2: Improve call-to-action buttons
Target 3: Enhance Trust Feeling
Target 4: Adapt to the mobile environment
