simple ways to increase conversion rate

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Post on 23-Aug-2014

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The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece. On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month period

TRANSCRIPT

  • Target 1: Decrease Bounce Rate
  • Old Version: Very few entry points on catalog pages
  • New Version: Doubled the entry points on catalog pages
  • Target 2: Improve call-to-action buttons
  • Target 3: Enhance Trust Feeling
  • Target 4: Adapt to the mobile environment