7 steps to hiring an insanely great seo

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7 Steps to Hiring an Insanely Great SEO

Stephan SpencerSEO Expert, founder of Netconcepts, co-author of The Art of SEO, www.stephanspencer.com

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STEPHAN SPENCERSEO Expert | Author | SpeakerCo-Author of The Art of SEO,Co-Author of Social eCommerce, Author of Google Power Search

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QUESTION:Are you in the market to hire an SEO employee, contractor, or agency?

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AGENDA

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1 Get the Garden to Weed Itself

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THE JOB POSTING

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DELEGATE THE SCREENING

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INCLUDE A RIDDLE OR TEST ASSIGNMENT

QUESTION:What are some test assignments you would give?

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DID THEY DEFEND THEIR WRONG ANSWER? DEALBREAKER!

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AGENDA

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2 Review Their Social Media Profiles

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ASK YOURSELF THESE QUESTIONS

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Social Media Questions• Are they connected and active with other SEOs? • Do they ask and answer SEO questions? • What kind of content do they share? • Have they ever publicly criticized or bashed their employers

or clients? • Is there evidence they participate in SEO conferences,

Meetups, discussion groups?

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Social Media Questions• How are their spelling and grammar in their social media posts? • Do they participate in events or donate time to volunteering? • Are there "personality flags" such as anti-social behavior or mood swings? • Is there racist, sexist, or other prejudiced content in their profiles? • Is there evidence of excessive drinking or illegal drug use? • Are there other red flags that the candidate is not a good cultural fit with

your team?

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BE CAREFUL

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AGENDA

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3 Use A/B Testing for Your Job Postings

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AGENDA

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4 Use Trick Questions in the First Interview

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QUESTION:What are some trick questions you would ask?

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Trick Questions• What's your process for optimizing meta keywords?• What's a good keyword density to aim for?• What's the difference between Panda and Penguin?• What’s more important: attention to detail, honesty,

dedication, technical acumen, creativity?

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QUESTION:What’s most important of these 5 qualities?

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Trick Questions

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Text the word

DFWSEM to 33444

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AGENDA

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5 Ask Specific Questions that Can Prove Expertise

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QUESTION:What’s your wellspring? What’s your quicksand?

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EXPERIENCE / EXAMPLES:GET SPECIFICS, CONTRARY

EVIDENCE, KEEP YOUR MOUTH SHUT

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LINK BUILDING PHILOSPHY

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TRAINING & TEACHING

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AGENDA

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6 The Second Interview – Bring in an Expert

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HIRE AN EXPERTFOR THE DAY

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AGENDA

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7 Confirm the Fit During the Trial Period

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WHAT ARE THEIR STRENGTHS, PRIMARY & SECONDARY

ADVANTAGES, DISC, VALUES?

QUESTION:Do you run finalists or new hires through personality assessments?

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DEFINE ROLES, RESPONSIBILITIES, HANDOFFS, SUCCESS METRICS

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DETERMINING VALUES

Dr. John Demartini's Value Determination testhttps://drdemartini.com/value_determination/determine_your_values

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MATCH DUTIES TO VALUES

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FINAL THOUGHTS

QUESTION:What’s the best indicator of future behavior?

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THANK YOU!

You can reach me directly at stephan@stephanspencer.com

For my free SEO Hiring Practices PDF & SEO B.S. Detector PDF, text the word DFWSEM to 33444