a fun little design + social media thing
Post on 24-Jan-2015
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SOCIAL MEDIAA Little Success Story
STEPHAN ROSGER DESIGN + INTERACTIVE
At the start of 2008, junk food and sugar-filled soft drinks were banned
from vending machines and stores in all of B.C.’s schools.
STEPHAN ROSGER DESIGN + INTERACTIVE
At the start of 2008, junk food and sugar-filled soft drinks were banned
from vending machines and stores in all of B.C.’s schools.
STEPHAN ROSGER DESIGN + INTERACTIVE
At one Burnaby school, 3 entrepreneurial students, branding their services with the name “Original Fresh,” loaded up on candy and started selling the contraband snacks from their lockers.
STEPHAN ROSGER DESIGN + INTERACTIVE
The media soon caught whiff of the story, and the issue caused quite a
stir for the school board and the Ministry of Health.
STEPHAN ROSGER DESIGN + INTERACTIVE
CBC Sept/08 Click Image to Play Via Youtube
Captivated by the story on the news I contacted the trio.
STEPHAN ROSGER DESIGN + INTERACTIVE
They didn’t need to keep selling candy to raise money for charity.
STEPHAN ROSGER DESIGN + INTERACTIVE
I redesigned their logo...
STEPHAN ROSGER DESIGN + INTERACTIVE
Before After
...and suggested selling a t-shirt because they have a higher profit margin than candy.
STEPHAN ROSGER DESIGN + INTERACTIVE
FRESH
STEPHAN ROSGER DESIGN + INTERACTIVE
The kids loved it
An“Original Fresh Passport” was attached to every shirt. This was
integrated with the Original Fresh Facebook group.
STEPHAN ROSGER DESIGN + INTERACTIVE
Each shirt had a number. These numbers were drawn and posted on Facebook.
Prizes ranged from t-shirts to stickers.
STEPHAN ROSGER DESIGN + INTERACTIVE
Results?- 50 Shirts Sold- Over $500 Raised for Charity- 150 New Facebook Group Members- Turning a Negative into a Positive- Happier Ministry of Health- Happier School Board- Happier Gordon Campbell- A Clear Conscience
STEPHAN ROSGER DESIGN + INTERACTIVE
The $500 went to Children’s Hospital
STEPHAN ROSGER DESIGN + INTERACTIVE
STEPHAN ROSGER DESIGN + INTERACTIVE
“As an interactive designer and creative problem solver, I approach my work by drawing upon my
many different interests and passions. My perspective often leads to favourable design
solutions for clients, and my desire to demystify design and help connect the creative community has
also led me to assume roles in the areas of both creative and social media strategy.”
About Stephan Rosger
Interested in more? Visit me at www.rosger.com
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