a path to a social media marketing strategy

Ricardo N. Fernandes - 01.29.2011

Social Media for

Business A path to a Social Media strategy for Marketing

Marketing is the communication processthrough which people learn about theproducts and services that will satisfy theirwants and needs

Marketing is not sales.

What’s the most POWERFUL form of marketing?

Word of mouth

Surprised?

How can we generate WOM?

Remarkable

iPhone and its Apps rule the world…

Customers People who actually buy it

The Largest Self-Selecting Directory of Customers on Earth?

The Internet

SOCIAL MEDIA MARKETING

3 step process:

• Publish high quality content

• Optimise for search

• Share with friends

The information superhighway

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“Social Media” is an expression that has been over-hyped, obscuring its definition and confusing its meaning with many other terms.

Social Media Defined

Therefore Social Media is a set of technologies being used to accumulate and distribute information or data (content) to members of a community that have congealed around a common purpose.

So what are the predominant media that we are talking about?

There are a lot of categories of social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets.

Social Media Defined

Social Networks focus on building online communities of people who have come together for a common purpose.

Social Media Defined

Where should we publish a brand in these social networks?

Publish

How can we Optimise our content?

Search Engine Optimisation

1. Pick our keywords 2. Include them in

page title, header, copy

3. Get sites to link to our site (if possible)

3 steps to SEO:

High quality content is the key

How can we share contents?

Sharing: Social Network Logic

Shared with

Read by

Shared by

Acted on

Added value, remarkable, optimised content

Why is Social Media Marketing so Powerful?

• Large addressable market (600 million users on Facebook)

• Permission-based (not interrupt)• Persuasive (word of mouth)• Viral Marketing – customers create referrals• Free

Food for thought

Social media is not a fad or just fun

“Social Media for Business” will be (is) mainstream

Knowledge and added value = new currency, trends and customers

It’s FREE

Each one of you must start think about how to implement it in your enterprise habitat

ric_noronha

ric_noronha

ric_noronha

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