a study on user`s intention of re-visiting the website of e-government

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Scientific Journal of E-Business January 2013, Volume 2, Issue 1, PP.11-22

A Study on User`s Intention of Re-visiting the

Website of E-government Yin-Yih Chang

1, Chi-Ming Tsou

2#, Shyue-Ping Chi

1

1. Department of Information Management, Fu Jen Catholic University, Association Professor, New Taipei City, Taiwan,

24205, China

2. Department of Information Management, Lunghwa University of Science and Technology, Assistant Professor, Guishan,

Taoyuan County, Taiwan, 33306, China

# Email: im065@mail.lhu.edu.tw

Abstract

With respect to the gap on the study of users intention of re-visiting the e-government websites in the most of previous

researches which put emphasis on the aspects of convenience, authenticity and aesthetics, this paper explores the users intention

of re-visiting the e-government website by means of the sample analysis of the website of Industrial Development Bureau in

Ministry of Economic (MOE) in Taiwan. Research findings of this study are: 1) on the construct of functional service quality,

users agree that they can get authentic and sufficient project related information about law and policy of government from the

website; 2) on the construct of operational system quality, users hope that they can access the MOE website successfully at

anytime, anywhere, and never encounter the situation that the website is unavailable for any reason; 3) overall, the users feel that

the MOE website is usefulness and easy to use; 4) users have high intention of re-visiting the website of MOE when they need

project information of government.

Keywords: Electronic Government; Website Users Satisfaction; Intention of Re-visiting; Information Quality

1 2 1

1. 24205

2. 33306

(1)

(2)

(3)

(4)

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Davis[1]

1

1.1

1997

10

70.8%[2]

3

4

4,231 1,252

227

1.2

2005

(1) (2) (3)

(4) (5) (6)

Davis[1]

(beliefs)(attitudes)(intentions)

[1]

[3]

DeLone and McLean[4]

Zhang and Dran[5]

[6]

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[7]

Lin and Lu[8](information quality)(response time)

(system accessibility)[9]

(factors)

[10]

[11]

1.3

Davis [12](Motivational Model)

(extrinsic)(intrinsic)

[13][14]

(e-commerce website)

[15]

[16]

Atkinson Kydd [17](perceived usefulness)

(ease of use) Atkinson Kydd

[15]

[18,19]

(self-efficacy)(instrumentality)[20](efficacy)

[21]

2

1

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1

H1

H2

H3

H4

H5

H6

H7

2012/4/01 2012/4/30 60

5 300

259 (Likert Scale)

SPSS 12.0 for Windows

Cronbachs

3

3.1

57.14%30~40 42.85%

96.13% 24.71%

23.55 %

H4

H5 H2

H6

H7

H3

H1

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1

1

ISQ1.

4.02 0.819

ISQ2 3.52 0.993

ISQ3. 4.17 0.764

ISQ4. 4.05 0.766

ISQ5. 4.05 0.788

ISQ6. 3.87 0.834

ISQ7. 3.92 0.789

2

2

CSQ1.

4.01 0.923

CSQ2.

4.13 0.900

CSQ3.

4.04 0.864

CSQ4. 4.05 0.836

CSQ5. 3.97 0.860

CSQ6. 3.97 0.849

CSQ7. 3.87 0.920

CSQ8. 3.95 0.892

3

3

PEU1. 3.79 0.888

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3

PEU2. 4.04 0.809

PEU3. 3.92 0.781

PEU4. 3.95 0.838

PEU5. 3.88 0.849

PEU6. 4.04 0.813

4

4

PU1. 4.11 0.787

PU2. 4.04 0.818

PU3 4.05 0.868

PU4 4.09 0.787

PU5. 4.15 0.803

PU6. 4.16 0.790

5

5

BIU1. 4.00 0.828

BIU2. 4.04 0.774

BIU3. 4.04 0.784

BIU4. 4.12 0.823

BIU5. 4.11 0.838

3.2

(Principal Components Analysis)

(Orthogonal Rotation)(Varimax)

Cronbachs 7

57.556%KMO 0.854P-value 0.000 6

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6

0.853

0.829

0.828

0.769

0.765

0.709

0.500

4.029

57.556

57.556

KMO=0.854 Bartletts Test of Sphericity =906.996 Sig=0.000

8

73.434%KMO 0.867P-value 0.000 7

7

0.834 -0.042

0.827 -0.297

0.808 0.040

0.805 -0.408

0.741 -0.364

0.837 0.117

0.720 0.516

0.638 0.592

4.854 1.021

60.677 12.757

60.677 73.434

KMO=0.867 Bartletts Test of Sphericity=1349.702 Sig=0.000

6 77.13%KMO

0.916P-value 0.000 8

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8

0.913

0.854

0.865

0.895

0.896

0.872

4.628

77.130

77.130

KMO=0.916 Bartletts Test of Sphericity=1338.259 Sig=0.000

6 77.918%KMO

0.896P-value 0.000 9

9

0.913

0.896

0.895

0.872

0.865

0.854

4.675

77.918

77.918

KMO=0.896 Bartletts Test of Sphericity=1384.911 Sig=0.000

5 57.556%KMO

0.854P-value 0.000 10

10

0.896

0.895

0.872

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10

0.865

0.854

4.628

77.130

77.130

KMO=0.916 Bartletts Test of Sphericity=1338.259 Sig=0.000

Cronbach's 11Cronbach's

0.6

11

Cronbach`s

ISQ1ISQ7ISQ5ISQ6ISQ3

ISQ4ISQ2 7 0.863

CSQ5CSQ3CSQ4CSQ2CSQ1

CSQ6CSQ8CSQ7 8 0.906

PEU6PEU3PEU4PEU5PEU2PEU1 6 0.935

PU6.PU2PU5PU1PU4PU3 6 0.943

BIU2BIU5BIU1BIU4BIU3 5 0.936

3.3

12 2 H1

0.192(0.853*0.247*0.913) 0.187(0.829*0.247*0.913)

H2

0.234(0.853*0.301*0.913)

0.228(0.829*0.301*0.913)

12

t p

H1

0.247 1.162 0.000**

H2

0.301 5.682 0.000**

H3

0.798 17.518 0.000**

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12

t p

H4

0.701 7.001 0.000**

H5

0.683 2.897 0.000**

H6

0.752 9.916 0.000**

H7

0.794 8.951 0.000**

H3

0.608(0.834*0.798*0.913) 0.603(0.827*0.798*0.913)H4

0.534(0.834*0.701*0.913) 0.529(0.827*0.701*0.913)H5

0.569(0.913*0.683*0.913) 0.559(0.896*0.683*0.913)H6

0.614(0.913*0.752*0.895) 0.575(0.854*0.752*0.895)H7

0.649(0.913*0.794*0.895) 0.637(0.896*0.794*0.895)

2

4

(1)

(2)

(3)

0.701*

0.683* 0.301*

0.752*

0.794*

0.798*

0.247*

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(4)

[22]

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