adv420 amanda guttman final presentation
Post on 12-Apr-2017
84 Views
Preview:
TRANSCRIPT
A M A N D A G U T T M A ND I G I T A L M E D I A S T R A T E G Y
Extend target audience to males ages
18 + in order to increase
sales
BIG IDEA
TARGET AUDIENCE
• Women ages 18-40
• Middle Class• Cover majority
of product categories
• High purchasing power
SOCIAL MEDIA
EACH PLATFOR
M IS DIFFEREN
T
MOBILE STRATEGYAPP
HOMEPAGE
APP NOTIFICATIO
N
FacebookGoogle+TwitterInstagram
ALLOCATION OF BUDGET
COST PER ACQUISITION (CPA)MEASURING SUCCESS
ENHANCING DIGITAL PRESENCE
User friendly to
males
Gift giving made easy&
GOALGet the men shopping!
• Create advertisements specifically targeting the new audience
• Alter the website
HOW?
top related