appprix case study - super cricket | increase engagement, retention, and monetization in mobile...
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Appprix is a unique and compe11ve pla4orm for discovering cool mobile games, playing tournaments and winning real cash rewards, vouchers and more.
APPPRIX
Developers
• Host tournaments with cash rewards, vouchers and more
• Drive engagement, reten1on, and mone1za1on
• Get your game discovered & earn a valuable user base
Brands
• Get targeted, engaged, and valuable users on mobile phones
• Improve brand loyalty and likability
Gamers
• Play free tournaments • Compete against your
friends and other players • Win cash rewards, free
recharges, and vouchers
Bringing tournaments and cash rewards to mobile games.
Who is it for?
APPPRIX
SUPER CRICKET – CASE STUDY Popular Android game, ‘Super Cricket’ drives engagement &
retenRon using Appprix
PROBLEM Super Cricket is an easy to play but difficult to master one-‐touch game. Despite spending a lot of 1me and energy developing and marke1ng the game, Piggy Pop Studios were finding it really hard to get substan1al number of users and even harder to retain their exis1ng user base. The game wasn’t doing very well in the following aspects:
On being referred by a fellow game developer, ‘Piggy Pop’ studio decided to try Appprix SDK for boos1ng the engagement and reten1on in their game.
• Piggy Pop Studios integrated Appprix SDK and decided to host tournaments in their game to test the impact of compe11ons on a user’s engagement level within the game. • Upon assessment, Appprix suggested hos1ng 7 short tournaments (dura1on 2-‐5 days) between November 10 and December 30.
APPROACH
APPPRIX FOR GAME DEVELOPERS
PROCESS for a Game Developer
Download and Integrate SDK
Login to Appprix Dashboard
Configure and launch
tournament Viola!
Hos1ng tournaments and distribu1ng real rewards in mobile games is a breeze with Appprix. Developers get access to an admin panel from where they can configure and launch tournaments. The developer gets to choose the tournament name, desired dates, prize money, target countries and view all the stats related to tournaments. Once, successfully configured, Appprix handles the en1re tournament hos1ng and gra1fica1on mechanism for the users.
APPPRIX FOR GAMERS
PROCESS for Players
Download the game you want to
play a tournament in
ParRcipate for free with a single
click
Play as many Rmes as you want to score your best
WIN MONEY!
Assessment Period : 51 days (November 10, 2014 to December 30, 2014) No. of Tournaments : 7 Tournaments across a span of 51 days Total Tournament Days : 24 days Total Non Tournament Days : 27 days
Total Game Sessions Per Day
Total Score Posts Per Day Daily AcRve Users Average Score Posts
Per User
KEY METRICS ANALYSED
ANALYSIS
• As expected, the moment gamers saw cash prizes being given out, a humungous increase in the total number of sessions and average score posts per user was recorded.
• Not only did players kept coming back to the game as high as 10 1mes a day, they even started invi1ng their friends, and bragging about their scores on social media bringing a significant number of new installs to the game.
• With a series of regular tournaments, the game witnessed a constant increase in the number of downloads, par1cipants, and score posts resul1ng in an a significant boost in Ad revenue other than engagement and reten1on for the developer.
58
128
237
527
0
100
200
300
400
500
600
November 13 & 14 (Tournament 1)
November 19 & 20 (Tournament 2)
1 Day Before Tournament Tournament Day-‐1
As soon as the tournaments started, total sessions per day sky-‐rocketed with an increase of over 300% as compared to the previous day. This trend con1nued in each of the seven tournaments. Ga
me Sessio
ns
INSTANTANEOUS SPIKE IN GAME SESSIONS
RESULTS (1/4)
707.6
1021.4
Total Game Sessions Per Day (Average)
Non-‐Tournament Days Tournament Days
45 % Growth
GAME SESSIONS SURGE ON TOURNAMENT DAYS During the 51 day assessment span, overall engagement of the game was recorded 45% higher on the tournament days as compared to non-‐tournament days.
RESULTS (2/4)
DAILY ACTIVE USERS GROW PROGRESSIVELY Not only did engagement & reten1on shot up during the tournament, but con1nued to do so even aaer the tournament as as more and more users started playing and prac1cing regularly for upcoming tournaments.
530 492 530
884 869 938
790
990 1070
0
200
400
600
800
1000
1200
Dec 20
Dec 21
Dec 22
Dec 23
Dec 24
Dec 25
Dec 26
Dec 27
Dec 28
No. Of Daily Ac1ve Users
Before Tournament
During Tournament
Aaer Tournament
Tournament 6: December 23 – 25, 2014
RESULTS (3/4)
Daily Ac1ve Users
STEADY AND UNIFORM GROWTH IN TOTAL SCORE POSTS PER DAY
Along with an increase in DAUs, Total Score Posts Per Day also kept growing steadily establishing las1ng effects of tournaments on game’s engagement and reten1on.
2500.3 3500.2
8240.5
9723.4
11604
15481.6 16812.3
Tournament 1
Tournament 2
Tournament 3
Tournament 4
Tournament 5
Tournament 6
Tournament 7
Average of Total Score Posts Per Day
RESULTS (4/4)
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