attract, sell, wow: date your leads, marry your customers with lifecycle marketng - raymon ray,...

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Your Customers

Attract. Sell. Wow. Date Your Leads. Marry Customers.

3 principles of Attract, Sell, Wow: Lifecycle Marketing

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Create automated processes so your business serves you, your family, your community, your life.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Nurture leads, instead of throwing them away. Potential customers will buy later (or they’re not a fit for you)

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Get out of SYSTEM CHAOS. Use an integrated marketing system.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Lifecycle Marketing

Grow sales. Save time.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Who are you?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Who is Ramon?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Help small business grow through marketing, technology and hustle best practices.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

4x entrepreneur, speaker and best selling author

Attract. Sell. Wow. Date Your Leads. Marry Customers.

FBI Citizens Academy Graduate

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

That’s Ramon

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Tweet. Share. @ramonray

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Your Customers.

Ramon RaySmall Business Evangelist, InfusionsoftEditor, Smart Hustle Magazine@Ramonray

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Lifecycle Marketing

Grow sales. Save time.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Who is Infusionsoft?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Who Uses Infusionsoft?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Over 30,000 customers…

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Lifecycle Marketing

Grow sales. Save time.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

PsychographicDemographic

Attract. Sell. Wow. Date Your Leads. Marry Customers.

If you sell to EVERYONEyou sell to NO ONE

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Target

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Who is NOT your target market?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Social media is one of the best attraction strategies for small business owners and entrepreneurs

Attract. Sell. Wow. Date Your Leads. Marry Customers.

•Frequent•Relevant•Engagement•Analytics

Attract. Sell. Wow. Date Your Leads. Marry Customers.

VIDEO IS POWERFUL

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Create your own show

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

If you don’t collect leads, how can you nurture them to a sale?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Be A Tribe Builder

Attract. Sell. Wow. Date Your Leads. Marry Customers.

You need to provide value, to get value

Use a Lead Magnet

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Design matters

Attract. Sell. Wow. Date Your Leads. Marry Customers.

5 words that ruin your lead attraction efforts…

Attract. Sell. Wow. Date Your Leads. Marry Customers.

“Subscribe to my email newsletter”

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Have lead capture for all customer interactions.

• Web traffic• Phone calls• Trade shows• Networking• Walk ins

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Hello Michael! It was great to meet you in person in Houston. When you get a chance, I'd love for you to check out my website for some tools to help your business. How can I help you?

Have a great Friday!Ramon

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Good afternoon Michael, It was great to meet you last week.

I never heard from you, how I can add value to your world? You may still be getting caught up on emails from the event so I just wanted to remind you to email me back or just check out my website when you get a chance for some tools to help your business grow.

Have a great Wednesday!Ramon

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Text the word “ramon”

480-428-4150

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

NOT pitchingYou’re EDUCATING

Attract. Sell. Wow. Date Your Leads. Marry Customers.

What do they care about?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Prospects have a need for your service/product. YOU need to convince (educate) about you, service value and their need.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Awareness Consideration Recommendation Purchase

Customer buying cycle…When to make offer?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Not just an exchange of money

Attract. Sell. Wow. Date Your Leads. Marry Customers.

You’re establishing a relationship

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Deliver and WowMore than promised.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Turn transactions into a WOW moment

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Welcome / Introduction phone call

Attract. Sell. Wow. Date Your Leads. Marry Customers.

How could you wow for $5?

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Emotional Bank Account

• Deposit good will• Trust grows• Stronger relationships

develop• Make a timely

withdrawal (more sales)

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Customer touch points

• Birthdays• Relationship

anniversaries• Holidays• Customer

milestones• Invoice delights

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Add On.Upsell.Cross Sell.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Good referral system, makes you EASY MONEY.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Referral insights

• Costs less to market to existing customers• Referral strategies help customers develop referral

habits• Wow customers with service to rock referrals

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Why Are Customers So Important.

• Price is less important than customer service.

• It costs 6–7 times more to acquire a new customer than retain an existing.

• It takes 12 positive experiences to make up for one unresolved negative experience.

• Happy customers tell about 4-6 people about their experience.

Credit – Colin Shaw

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Make your customers FEEL good and they’ll be yours for life.

Credit – Colin Shaw

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Lifecycle Marketing

Grow sales. Save time.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Lifecycle Marketing

Grow sales. Save time.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Create automated processes so your business serves you, your family, your community, your life.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Nurture leads, instead of throwing them away. They will buy later (or they’re not a fit for you)

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Get out of SYSTEM CHOAS. Use an integrated marketing system.

Attract. Sell. Wow. Date Your Leads. Marry Customers.

Attract. Sell. Wow. Date Your Leads. Marry Your Customers