marketng brochure

8/3/2019 Marketng Brochure

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A country rich in its history... and in

the strength of its tradition, culture and

heritage.. Sultanate of Oman.

At a unique junction of ancient trade

routes, Oman held the centre stage of

commercial exchanges, spanning from

the East to the West. Harmonious trad-

ing relations with the neighbouring

states necessitated Oman participate in

highly advanced construction activities

- from aflaj and forts to ports and

roads. A glittering tradition was initiat-

ed.

Today, Raysut Cement Co. has main-

tained that tradition as the central phi-

losophy of its mission, creating value

additions which have greatly strength-

ened the basis for further future

growth.

RAYSUT CEMENT COMPANY (S.A.O.G.)RAYSUT CEMENT COMPANY (S.A.O.G.)

RAYSUT CEMENT COMPANY (S.A.O.G.)RAYSUT CEMENT COMPANY (S.A.O.G.)

Corporate Office: P.O. Box 1020, Salalah - 211, Sultanate of OmanTel: 968-23219137, Fax: 968-23219291, e-mail: [email protected],

Muscat Office: P.O. Box 662, Jibroo - 114, Sultanate of Oman

Tel: 968-24712737, Fax: 968-24711871, e-mail: [email protected]: www.raysutcement.com SINCERITY. DEDICATION. INTEGRITY. INNOVATION.SINCERITY. DEDICATION. INTEGRITY. INNOVATION.

BONDBONDof commitment

The

of commitment

The


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FEATURES

State-of-the-art technology at

3 million tones of cement per annum

First cement terminal in Oman

3x2400 MT capacity steel silos

1x5000 MT capacity steel silo

Electronic packer &weighbridge

Bulk & bagged cement despatches

100% Omani cement supplies

JOINT VENTURES

Mukalla - Raysut

Cement receiving terminals in Yemenat Mukalla, Aden

PROMISE

Truly Omani product

Uninterrupted availability

Focus on customer needs

QUALITY OF CEMENT

As per Omani & International standards

OPC conforming to Omani Standards

OS-7/2001 and

British Standards BS EN 197 1:2000

CEM I 42.5 N

MSRC conforming to ASTM C 150 Type II

SRC conforming toASTM C 150 Type V

Oil well cement Class G (HSR)

and Class A(O) conforming toAPI specifications 10A

Pozzomix as per PDO specification

Welcome to RaysutCement, RCC. Thelargest producer ofcement in Oman, RCC

have always set newstandards of excel-lence... and achievedthem.

As the largest singlesource producer of100% Omani cement,RCC have given the

nation solidity and con-sistency, over nearlytwo and a half decades.

With tremendous sincer-ity, dedication and logis-tics implementation,

RCC cement has beenmade available at dis-tant corners of ourcountry. Today, Omansfirst cement terminal atMuscat, with a capacityof 12,200 MT, hasassured easy stock of

quality cement all alongthe the north, east andwest of Oman.

State-of-the-art technol-ogy in packer andweighbridge, bulk and

bagged despatches,uninterrupted supply ofcement of internationalstandards, RCC havereally laid a solid foun-dation... and the bond ofstrength.

RAYSUT CEMENT CO.

A GREAT WORLD STARTS WITH US!

AMONG TOP OMANI CORPORATES RANK

Profi t (Growth % from 2005:105.92) 5

Market Capitalisation (RO 231 million) 4

Return on equity (29.17%) 5

Earning per share growth (71.67%) 4


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built in 1982, 1997,

2004 and 2007.

Cement Sector

In 2006, consumption ofcement climbed to 2.7millions tons anincrease of 12.5% overprevious year; con-sumption in GCC states

increased substantiallyand price realizationremained robust as well.The growing construc-tion sector has a directimpact on cement con-sumption. Long-dormantOmani real estate mar-ket (including the indus-trial, residential andtourism sectors) offers

big demand potential.

Cement

Industry inOman

Domesticcement con-sumptionhas risenfrom 2.4 mil-lion tons in2005 to

around 2.7million tonsin 2006 anincrease of12.5%. Thetrend isexpected to continue in2007 and grow by 15%.The growth is expectedto further continue to2010. The key drivers

are, as always, a younggrowing population, low

interest rates and easyfinancing options, abun-dant liquidity and legis-lation recently enactedto allow foreign owner-ship.

Furthermore, the gov-ernments more aggres-

sive investment planshave triggered severalmega construction proj-ects especially in realestate and tourismexceeding US$ 30 bil-lion, for the 7th 5-yearplan, starting 2007. Thisis in line with the rest ofthe GCC countries

where a total investmentin projects of US$ 1.2trillion is in pipeline forthe next 5 years or so.Continued record per-

formance

Raysut Cement

Company (RCC) wasestablished in 1982 andis located in Salalah, inthe southern region ofDhofar, in the Sultanateof Oman.

In addition to being thesole producer of ordi-

nary Portland cement in

the south and west ofthe country, the compa-ny has pioneered theproduction of high gradespecial cements likehigh-sulphate resistantcement. RCC was alsothe first company in thecountry to be awarded

the American Petroleum

Institute accredition,back in 1986, thelicence to carry theirofficial monogram forthe production and saleof oil well class G andand Light weightCements for oil wells.

Raysut Cement

Company is an Omaniprivate sector company,and with a current mar-ket capitalization of RO70 million, it is one ofthe top 20 companies 0fOman.

The companys currentannual cement capacityis three million tonnes

produced in four pre-heater/precalciner kilns


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This despite theincrease of purchasedmaterials such as highgrade lime stone,imported iron ore anddespite of the introduc-tion of a royalty on quar-ried raw materials.

Energy Cost: TheCompanys efforts inincreasing efficiency ofits plants resulted in asavings of approximate-

ly 2% in the energy cost(thermal and electrical).

Employee cost:

Employee cost per tonof cement produced hasdecreased from RO1.736 in 2005 to RO1.191 in 2006 despitethe fact that employeeexpenditure hasincreased by 17.8%over previous year. Thishas been due to a sig-nificantly higher produc-

tivity per employee hassignificantly increased


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productivity per employ-ee has significantlyincreased to 5,100 tonsin 2006 from 3,100 tonsin 2005.

Companys Growth

Strategy

Capacity Expansion

The positive industryoutlook and after a thor-ough due diligence of

the regional markets thecompany has decided tofurther expand its manu-facturing facilities byinstalling a third line of1.2 million tonnes perannum commissioned in2005 and fourth line of0.850 million t/a current-

ly under commissioningand expected to com-


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A minimum of equip-ment through a designto streamline theamount and types ofequipment High reliability ofequipment Low environmentalimpact

The main components

of the third line includ-

ed:

A single rotor hammercrusher for limestone at600tph,and an impactcrusher for additives at200tph designed byTCDRI.

Belt stacker and longi-tudinal bridge reclaimerdesigned by TCDRI. 240tph vertical rolermill MPS4000B fromGebr.Pfeiffer with a con-tinuous blending/raw

mill silo of 10,000 tcapacity designed byTCDRI. A Pyroprocessing sys-tem consisting of a 5stage single stringcyclone preheater/ pre-

calciner Pyroclone typewith low NOx,low COdesign, with by-passsystem from KHDHumboldt Wedag,Germany.

A 4.2X50m two sup-port rotary kiln from

KHD Humboldt Wedag.

New 3rd generationclinker cooler from KHDHumboldt Wedag,Germany, Pyro-steptype.

Clinker silo with40,000 t capacity designby TCDRI.

commissioning andexpected to commencecommercial operationsin July 2007. With thisunit, the companyensures its long-termposition as a regionalmarket player and

achieves the criticalmass necessary to copewith any unforeseenexternal pressures inthe future. RaysutCement Company iswell placed to cater tomajor cement require-

ments from constructionactivity within and out-side the country.

Expansion

The very low investmentcost of US$ 56 perannual tonne capacity, ifbenchmarked with inter-nationally operatedcement corporations,has been achievedthrough application ofdiligent and superiormodern cost manage-

ment techniques, maxi-mum utilisation of exist-ing assets and infra-structure, and a closecollaboration betweenthe engineering/designof the general contractorand RCC's project man-agement team. Theseprinciples of simple andproven engineeringresulted in:

State-of-the-art equip-ment


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