b2b blogging & podcasting strategies #smvblog #smwvan

Socialized.me

B2B Blogging andPodcasting

Shane Gibson Chief Social Officer

Socialized! Ltd.

#smwvblog

Socialized.me

Business-to-Business Decision

Makers•…69% of B2B buyers use social networks

“primarily for business networking and development.”

•…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

Socialized.me

“It’s not about B2B or B2C it is really about person to person.”

Socialized.me

The Reverse Drip

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Who blogs anyway?

Socialized.me

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Socialized.me

50Million iPhones30 Million iPod Touches25 Million iPads

+ other MP3 players

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Results?

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Secrets?•Get inside your client’s head

•Build a community

•Promote influencers

•Stay in the game

•Do More, Share More, Connect More

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Resources

http://closingbigger.net

http://socialized.me/b2bblogging

http://twitter.com/shanegibson