b2b case studies taboola
Post on 07-Aug-2015
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Taboola EngageRank(TM), is an algorithmic innovation that helps advertisers recommend videos, articles, and slideshows on the worlds leading publishers. EngageRank looks at content consumption patterns, and predicts the content people may like before they ever express an interest in consuming it.
SocialFacebook/Twitter API
User BehaviorCookie Data
Collaborative FilteringBucketed Consumption Groups
ContextualMetadata
GeoCountry, State Targeting
How Our Recommendation Engine Works
Brand SafetyOur brand safety features include:• A “Brand Safe” site list, which includes all of our premium publishers• Ability to create custom white or black lists• Negative keyword targeting
SCAN
KT B
Driving to Blog - Salesforce
Driving to Blog and Newsroom - Rackspace
Driving to Owned Publications - HP Matter
Driving Video Views - Microsoft
Driving to Both Owned and Brand-Powered Blogs - SAP
Owned Blog Brand-Powered Blog
Driving to Tech Blog - Dell
Driving to Earned Publications - Intel
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