b2b e-commerce: what are the expectations and opportunities?

B2B e-Commerce: What Are The Expectations And Opportunities?

• Who are we?

• How did we transform to eCommerce from catalogue?

• How do we engage our customers?

Who Am I

Raspberry Pi

ABOUT OUR CUSTOMER

Multi-Channel Journey

Transformation to Online Business

People management

Customers Only Want To Know 4 Things

Delivered On Time?

Is It In Stock?

Is It At The Right Price?

Can I Find It Easily?

Inventory

Distribution Issues

Pricing in a commoditised world

Improvements to our website

Think Beyond Facebook/Twitter To Galvanise Your Customers

Provide tools & support

Allow them to engage with you and each other

How-to-videos drive further engagement

Webinars and other training create “stickiness”

Mobile behaviours have been increasing as well

Sophisticated Search

Business