bdc412 we listen brand analysis

We Listen formed from the founder herself had suffered from

depression before. Through treatment and return to normal. The idea is to help others. That's not bad But no one listens With the current trend has become much more depressed. She want to build this up to help others. So do not have to enter a cycle of depression and depressive state recover from it faster. Before he decided suicide And suicide as the incident as current news.

History

There's some things we do not want to tell people close to me. Because we are afraid of being judged Or to tell Finally, to keep this stress on myself.

"

Why not volunteer to make a suggestion?

We listen believes that everyone has the power tosolve the problem on its own. Our volunteers do notknow what happened to each of them. Of course, the instructions given to it was not good enough. We can only "hear" and "understand" this is sufficient

Banpu PublicCompany Limited(Thailand).

The Samaritans of Thailand

Mental health agencies

The development ofapplications.

School and university

Sponsorship

Listening a problems

Workshop oninspiration.

Volunteer

personnel

Investment

Listening, understanding andnon-judgmental.

Reducing stress

Create a networkof volunteers

member

Pay attention

Peace of mind

Relieve stress

Web page

Social Media

applications

teens

worker

students

The budget for activities

The budget for advertising

Workshop event

SponsershipCo - Branding

Business Model

According to statistics from research in the United States and Europe.

(1) People with depression are likely to die from heart attack than those

without the disease to four times together.

(2) Two-thirds of people who committed suicide had a history of

depression before.

(3) the likelihood that the disease is highest when we were about forty

others.

(4) depression is a disease of the development of several other

categories. Of which have a direct impact on the economy?(5) Women are more likely to be infected than men twice.

ณัฐวุฒ ิเผ่าทวีwww.powdthavee.co.uk

The problem of depression

http://www.thaidepression.com/www/doc59/depressive%20asian.pdf

http://www.thaidepression.com/www/index.php

Social Purpose

In the period of Branding 4.0

The consumer focus on brand thatit will create sustainability society

We listen is operations that saw about society as a whole. To create value along withquality of society to be +better. To create volunteer group and the users who had recover from the problems. They will see the importance issue of problems. And ready to drive this business to be sustainability society in the future.

BRAND VERIFICATION

WE LISTEN’s Attribute

Application and Webpage to listen the problems of the users peace of mind.Without judging thinking. Those who listeners are Volunteers trained by the experts.

Competitor in the same market

• Hearing problems and a talk with the volunteer help.• Hotline Buddhism (Buddhist Hotline)

About Hotline Buddhism

Hotline Buddhism (Buddhist Hotline) virtues of social justice. It begin from the belief that Buddhist society is a society of moral virtues. That is, a society in which people in society, whether age, gender, race, age, nationality, profession or status. However, they have compassionate love and help each other .Impartiality and respect for the rules of society to make them live together with happiness. If someone in trouble or have adversity in life, such as stress, sad, lonely, broken, unemployed, no eat, hopeless, debt, life failed, drug addicted, children, or family issues, etc. Buddha was preaching. the Buddha's preaching should have been able to solve these problems. The sun shines bright in all directions. Buddha's preaching of the drug class. You should also have access to all outpouring of life as well.

BRAND VERIFICATION

Likes and dislikes Competitor same market

Like Listen to all issuesNot Like Only call phone

• Hotline Buddhism Like Clearly targets ReliabilityNot Like

The name may not be the universal religion.

Foreign brands

Urban Confessional

Urban Confessional Founded in 2012 with the goal to be powerful and healing by listening to others. The program gradually spread to the community and society four years after the founding Urban Confessional was expanded to 16 countries, provides listening and giving advice on site.

Urban Confessional are cabling projects being heard in different locations in several countries.

Listening things Of those who want to speak their stories and want someone to listen. To drainStress can cause heart problems

Urban Confessional Store

BRAND VERIFICATION

Favorites in WE LISTEN

• A brand that listens to problems• There are clear rules of usage.• Not to disclose the identity of the user.• friendly• Ease of use

What's not to like

• Logo is not unique to me.• The brand has little in the communication channel.

BRAND VERIFICATION

• Friendly

• Sincerity

• Relieve

BRAND IDENTIFICATION

The brand is on the Way with us.

- Samaritans Inc. Hearing problems and talk. The volunteers helpThe agency to cooperate in the training of volunteers.

- Institutions or universities A course on psychology.

- An organization that recognizes the importance of the problem of depression.

BRAND IDENTIFICATION

Target Group of all brands

Target Group of WE LISTEN

Gen Y youth groups that have both a love of learning and living.Risks and symptoms of depression. Want to talk to someone to vent.To feel uncomfortable

People who have problems in their lives. Both psychological and lifestyle.

Costumer Insight

Shy to say the problemswith acquaintances.

Want to vent

Need person who will listen and understand.

Have a problemBut can not talk to anyone.

BRAND IDENTIFICATIONWhat a difference from other brands.

• Hearing problems without waiting for an offer. But it allows the referee was not talking mood stabilizers.

• Feels like a friend, always side by side.

• Hearing problems, consult the Internet

• Privacy Anonymous

BRAND IDENTIFICATION

Category Name Help Application and Webpage

Key Brand Identities

• Blue square logo• Thin capitalization simple heart shape on the right side of the character.• Simple design Website blue and white tone.

facebook.com/welistenth

www.welisten.in.th

WE LISTEN MarketMarketing communications brand new officeSocial media and the website

Current MarketsThailand

Market sizeServices Hearing ProblemsSmall Market

Customersyouth groupAge 15-25 yearsHave a problem of

Learning Friends love

Growing or decliningBusiness growth opportunitiesCurrent competition High stress

New Markets

Asean countryThe population isHigh stress, such as Singapore

INDUSTRYIn addition to hearing problems for relieve stress

Through Application and WebsiteVolunteers trained by the experts.

Power of buyersAre buying lessAlso ask for

money at home,If they want

anything they willFind a way to get it.

Substitute Products- Hospital- Mental rehab

Power Suppliers or vendorslack volunteers for hearing problems there are quite a few people in currently

CurrentCompetitors

- Samaritans- Buddhist Hotline

Competitive rivalrySamaritans's communications is advertising media.

And online media using actors to communicate.

Economic IndicatorsCondition of stresspeople in economic and social conditions.

OPERATINGENVIRONMENT

The emotional health of people.Relaxed and happy

Demographic movementsTeen population who are

living with stress.

Technology trendsThe invention of Applicationand innovations

Social & Culturalshifts- Open Mind,- dare to talk With strangers- Others accept comments

BRAND JOURNEYBrand Key Essences

Brand Promise

Troubles Listen

Your safe place for your mindNo matter what troubles you are facing,We are here for you

BRAND JOURNEY

Brand Positioning

Listen to all the trouble for a new generation.

Brand Personalities

BRAND JOURNEY

Sincere, friendly

BRAND JOURNEY

Collaboration

• Hospital / Agency psychiatrists• School / University• support organization

Communications

• Website• Social Media Facebook

The format used

BRAND JOURNEY

Improve brand

• Personnel recruitment and development, volunteer recruitment increased.• Create data in website for a better understanding of the target audience.• Communicating information to the target audience • Contact the partnerships with agencies To build credibility

BRAND VISION1 Known And awareness among consumers even more.

2 Brand recognition And to increase

The number of volunteers in hearing problems.And adding a wider network.

3 Doing business in order to drive a good social.

Differentiation

Tangibles Intangibles

web Page Online

Volunteers with skills Listening Quality

Do not worry about feeling uncomfortable

privacy

Differentiation

Listening without cues

Use with web Page Online

The talk by chat

The unique self sustainable.

A further opportunity

Rarity

The hard-to-imitate

The special

Can organizations or educational institutions. Seeing the importance of.Psychological listening and problem solving depression. To brand development at To change society in a good direction.

The brand saw a small problem. But a major problemwith understanding and ready to listen.

To listen to a specific Volunteers from quality

Feeling uneasy conscious mind to be guided and judged.

We listen is ..

Brand who listening comprehension and judgmentof volunteers with great skill. And attention

Brand Touchpoint

History

A story about Brand story that causes the well-known brands. Through brand

Marketing Strategie

- New Media

- Event

MKT Communication- To promote the recruitment of volunteers In various channels

- Create brand awareness consumer

Internal Branding- Adding volunteers To answer the demands of users.

- The intention of creating a common personnel To be in the same direction

- Build better relationships of individuals within the organization.

MKT Communication- To promote the recruitment of volunteers In various channels

- Create brand awareness Consumer

CRM Program - The satisfaction and get feedback.

- Interactive communication channel social media

CSR Program- Training Work shop for basic understanding.

- With various organizations Social Project

- The campaign highlights the importance of the problem of depression.

Word of mouth- Content creation, communication The resulting share and tell.

- Preparation of Viral Media

Website- Creating unique communication channels. The cause of remembering better.

- More information can be Awareness of consumers.

Social network- Brand communication usually Interact with consumers

- Developing Apps that can be accessed more easily.

Store experience- Web page generated content created and shared experiences.

- The satisfaction scores of service.

- Selling goods

Alliance- Agencies on mental health And social problems

- Sponser

- Educational institution

New Market to Singapore

The results showed that the population of Singapore.The most rate of severe depression in ASEAN.

Singapore is a country with a strong economy.

At the same time are highly competitive in terms of workingand studying to be a result of high stress.

High-tech and high-income

Social media trends in SingaporeCommunication

Owend channel

Paid channel

Earned channel

Long time campign“Your listen”

Development a Welisten mobile apps.

So users can use it more convenient.

“Your listen”Function to the user. Listen to the peoplearound you aresaying.

Applications willearn points.

Points entitled to a free workshop

or get a other rewards.

Check - in relaxing place

Function to the user.

Check - in relaxing place

When they go there For happiness.

Applications will earnpoints to get a rewards.

Check - in relaxing place