blake lapthorn green breakfast with rapanui - 18 september 2013
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MartEngineering RE
RobBusiness &Finance
“It’s not that people don’t care about sustainabilityIt’s just that they don’t know.”
Core principles of 21st century life?
•Education - Communicate•Economy - Worth•Aspiration - Want
• Change buyer behaviour? Cost / Time / Convenience
• Itchy brown socks?!
NO
•Sustainable supply chains – important.•Who pays? Change must be funded by
demand•How to Fuel Demand?
“Game Changing”
How can I?
Current Scale
.
Ecommerce.2 Shops.50 Stockists. (some collaborations, Red bull etc.)Investment 1
Isle of Wight
Social Impact
£200 from Shed to Shop
ZERO ADVERTISING SPEND
Our Future
137 Billion Cash Reserves?
Partnership
The next Jack Wills Journey, ...changing the world along the way.
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