blogging for relevant traffic

Say ‘no’ to

unethical shortcuts, tricks and

irrelevant traffic�

Good traffic, bad traffic…Good traffic, bad traffic…Good traffic, bad traffic…Good traffic, bad traffic…

� It takes time to get good traffic. It depends upon your theme and many factors.

� Good traffic consists of those who visit you for info, advice and help, sharing you for info, advice and help, sharing content, buying something, getting some service.

� On the other hand, bad traffic is from spammers, link farms, selfish mutual promoters�

Write good content and with Write good content and with Write good content and with Write good content and with

good frequencygood frequencygood frequencygood frequency

� Nothing gets relevant traffic better

than posting good content regularly.

Write what is relevant to the main

theme of your blog / website.

� Do not give big breaks. If going on

leave, write posts in advance and

schedule them for that period.

Write [also] for those who Write [also] for those who Write [also] for those who Write [also] for those who

search contentsearch contentsearch contentsearch content� Always write with people in mind, not

search engines. However, sprinkle such

keywords in the text that are relevant to

your topic.your topic.

� Put keywords in heading and sub-

headings.

� Put alt tags on pictures. If that is a

botheration, give them good captions.

Engage with othersEngage with othersEngage with othersEngage with others

� Comment on others’ blogs, reply to

comments on your blog.

� Link website / blog with social network

accounts such as Twitter, Facebook and accounts such as Twitter, Facebook and

Google+.

� Engage with like-minded people and

friends on social networks.

Be known in the Be known in the Be known in the Be known in the w.w.ww.w.ww.w.ww.w.w....

� Submit your blog or website to

directories that have great authority. If it

is not yet on Google, submit it to them.

Submit to Dmoz and Technorati.Submit to Dmoz and Technorati.

� If you are an expert, contribute to other

experts’ / journals’ websites.

Promote yourself wellPromote yourself wellPromote yourself wellPromote yourself well

� Promote well, not shamelessly.

� Ping your new post. Two good pinging

sites are pingomatic and pingoat. Do not

over-ping.over-ping.

� Promote by letting people follow you or

subscribe to your posts.

� Promote offline: tell friends about what

you posted today.

Let others recommend youLet others recommend youLet others recommend youLet others recommend you

� If your blog / website has good content

and you are taken as expert in your

area, people will recommend you on

their websites, blogs and other social their websites, blogs and other social

media platforms.

� You can also get authority links by

posting quality content on others’ areas

by guest posting, writing good

comments and so on.

SEO and other waysSEO and other waysSEO and other waysSEO and other ways

� What we have said so far are basic rules

for getting useful and sustainable traffic.

� If you are in a hurry to get useful traffic,

go for search engine optimisationgo for search engine optimisation

(SEO). It consists of tweaking the site

for better search optimisation, and

online / offline promotion.

Remember this:Remember this:Remember this:Remember this:

� If going for SEO, beware of ‘black-hat’ or unethical SEO

� Tricks and unethical ways of promoting a website or blog hurt in the long run.

� Such tricks may get you huge traffic in the short run, but it will dry up eventually. You will also be punished by search engines.

� Don’t comment for comment sake; this can be viewed as spam.

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