blogher: building your blog for business in 2015

BlogHer

Building Your Blog in 2015

BlogHer Photo credit: BlogHer ’13

BlogHer is an unstoppable community, network, and media company, where more than 100 million engaged, influential, info-savvy (mostly) women come to seek and share opinions and advice.

Who is BlogHer

2

BlogHer 3 3

•  The ABCs of building your blog

•  Why people follow you

•  Who’s are some role models?

•  Bloggers and making money

•  Your next moves

AGENDA

.

BlogHer

ABCs OF BUILDING YOUR BLOG

4

A: Analytics, to know your Audience

B: Beyond the Blog

C: Commenting

F: Find Your Tribe

L: Link Love

P: People

S: SMO, not SEO

U: Utility + Unique Voice

BlogHer

WHY PEOPLE FOLLOW YOU

5

•  Because you let them know you

•  Because you share useful information

•  Because you reciprocate

•  Because only you can do you

BlogHer 6

ELISE BAUER is the creator of Simply Recipes, one of the most popular and highly-trafficked food blogs, reaching more than 8 million unique visitors each month. HER DIFFERENTIATION: It’s in the name: Simply Recipes, and amazing SEO, and community ethos combine to create the #1 food blog on the Internet

Photo credit: Ree Drummond

Elise Bauer – Simply Recipes

BlogHer 7

MONIQUE KILGORE, the creator of Divas Can Cook, has more than 1 million monthly page views and 235K YouTube subscribers. HER DIFFERENTIATION: Monique focuses on video, with each of her videos reaching tens of thousands of viewers. Are you creating video yet?

Monique Kilgore– Divas Can Cook

BlogHer 8

Diane Cu – White on Rice Couple

Diane Cu along with partner Todd Porter, is a professional photographer, food stylist, and cookbook author, making a living doing all of the above, but crediting their blog for taking them this far.

HER DIFFERENTIATION:

Sticking to her guns on the value of her work, but also sticking to an authentic believe in abundance.

BlogHer 9

KATHERINE STONE is the founder of Postpartum Progress, the most widely-read blog on postpartum mental health issues, and a national non-profit, changing the landscape for moms…and their families. HER DIFFERENTIATION: When she looked online for help…and couldn’t find it…she built it herself.

Katherine Stone – Postpartum Progress

BlogHer

Bloggers making money ONLINE

10

Examples:

Advertising: CPM, CPA, CPC

Affiliate relationships

Sponsorship

Subscription/Productization

It’s a NUMBERS game

BlogHer

Bloggers making money BECAUSE OF online

11

Examples:

Consulting

Freelance and Publishing

Brand Ambassadorships

Speaking gigs

It’s an INFLUENCE game

BlogHer

NEXT MOVE: FIND YOUR NETWORK

12

Affinity Groups AND individuals

BlogHer

NEXT MOVE: THINK “MVP”

13

THINK MVP FOR LIFE

Minimum Viable “Product”, as applied to you, and the bar you set to ask, to offer, to put yourself out there

BlogHer

NEXT MOVE: FACE YOUR FEAR

14

ASK YOURSELF:

What is the WORST that could happen?

ANSWER THE QUESTION:

In detail

MAKE YOUR FEAR CONCRETE, NOT ABSTRACT

BlogHer 15 15

TRENDSPOTTING FOR 2015

Lightning Lessons sharing what you need to know about:

Trends in Monetization:

Trends in ROI

Trends in Video

Trends in Discoverability

HANDS ON WORKSHOPS

2.5-3 hour deep dives to help you get started on your:

Media Kit or Marketing Plan

Book Proposal

Site Optimization

Alternative Revenue Streams

BlogHer PRO Agenda

BlogHer 16 16

ASK THE EXPERTS

Small group roundtables on:

Legal Issues

Auditing your blog for its marketer-friendliness

Opportunities like the BlogHer Network and SheKnows Experts Platform

Media Training

INSPIRATION

10x10 presentations from successful bloggers:

How to branch out and diversify

How to set boundaries now for future success

How to build your business

JOIN US!!! (And get a sweet 25% discount tonight!)

BlogHer PRO Agenda

BlogHer

Thank you! Elisa Camahort Page

@ElisaC