bonsai networking: using social media and f2f networking to cultivate a power network
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A guide to cultivating your power network by using new media techniques with old school
networking
#BonsaiNW
Thursday, October 7, 2010
A Bonsai Network is a cultivated Sphere of
Influence
A sphere of influence is the group of people (your network) who know, like and trust you.
They refer you, they support you and they help you. Treat them like gold. Always thank them, even if a referral doesn't work out.
Why Bonsai?
Thursday, October 7, 2010
Objectives for this session
• Rules of Bonsai Networking• Real life examples• Your Online Presence• Your Offline Presence• Brining social media and F2F networking
together• Your best networking partners• Resources• What's next?
Thursday, October 7, 2010
The 5 Rules of Bonsai Networking
1. The Rule of Reciprocity (Pollination)2. The Rule of Value Added (Fertilization)3. The Rule of Quality over Quantity (Pruning)4. The Rule of Purposeful Planning (Patience)
5. The Golden Rule
Thursday, October 7, 2010
Real Life Examples
Thursday, October 7, 2010
Real Life Examples
Thursday, October 7, 2010
Real Life Examples
Thursday, October 7, 2010
Your Online Presence
Hub and Spoke
FacebookTwitterVideoPhotographyLinkedInLocation based appsBlog RSSEmail
Thursday, October 7, 2010
Determine your Hub
Everyone needs an online home-base
is this your website?
is this your blog?
this is where you send people back to via social profiles, email signatures and business cards
Thursday, October 7, 2010
Social MediaSelect a few which resonate with your interests. Facebook, Twitter, Linkedin are very well known, but there are dozens!
Thursday, October 7, 2010
Your Offline Presence
Civic GroupsIndustry GroupsLocal GroupsHobbiesSportsPlaces of worshipChambers B2B Networking GroupsSchools
Thursday, October 7, 2010
Bringing it all together
O2O (online to offline)
CoffeeDrinksA mutual eventMeet-upsTweet-upsShout-outs
Thursday, October 7, 2010
Applying the 5 Rules
Rule 1 -The Rule of Reciprocity (Pollination)
Promoting othersTheir blogsTheir business (referrals)Their eventsTheir causes
Via Shares, Likes, Introductions, Recommendations, Re-tweets
Thursday, October 7, 2010
Applying the 5 Rules
Rule 2 - The Value Added Rule (Fertilization)
Status updatesShared linksContent of your blogsSegmentationLife-streaming vs. Value Added Content
Thursday, October 7, 2010
Applying the 5 Rules Rule 3 - Quality over Quantity (Pruning)
In those we followIn those online channels we selectIn those offline groups we belong to
You can't do everything well, so stop trying. Select a few online and offline places and do them very well. Become involved and add value.
Thursday, October 7, 2010
Applying the 5 Rules
Rule 4 - Purposeful Planning (Patience)
• Goals• Objectives• A plan• Selectivity• Segmentation• Time• No scattershot approach
Thursday, October 7, 2010
Applying the 5 Rules
Rule 5 - The Golden Rule
This is not churn and burn, this is building relationships for life.When "unfriend" is as easy as a click, the Golden Rule was never so important as now.
Don't SpamNot with your Facebook and Twitter statusesNot with canned scripted callsNot with location based app updatesNot in your networking conversations
Thursday, October 7, 2010
Your best networking partners
Your tightest circle is going to be a combination of:
1) Your raving fans 2) Those you, like yourself, have a service, product or message to share (ie small business owners, bloggers, job seekers) because they not only understand the value of networking and reciprocity but they are out there doing the same thing as you are, broadening your reach.
- Bloggers- Small Business Owners- Job Seekers
Thursday, October 7, 2010
On Partner Building• Don't be intimidated of those at the "top", everyone is just a
person• Twitter is the great equalizer• Groom and support those just entering Social Media• Surround yourself with great people• Let the top "pull" you up• Surround yourself with others with like mindedness• Collaborate on projects• Always thank them for their referrals
Thursday, October 7, 2010
Resources (Books)Who’s Got Your Back Flip the FunnelThe Whuffie FactorLove is the Killer AppEngageDuct Tape Marketing
6 Pixels of SeparationCrush ItReferral EngineTribesTrust AgentsSocialnomics
Thursday, October 7, 2010
Takeaways
• You never know where something might lead• Look for fellow bonsai growers and fertilize them• Remember the Golden Rule• Be selective• Be a blessing• Take it offline• Don't be afraid• Have a plan• Be patient• Pay it forward
Thursday, October 7, 2010
What's Next?
November - Intermediate Bonsai Cultivation
Putting a plan in place and getting it up and running in 30 daysYour own hub and spokesCommunity networkingRSSAdditional social media sitesAdditional resources
Cost $50
Thursday, October 7, 2010
What's Next December - Advanced Bonsai Cultivation
For the people who enjoy tech.
Advanced tips, tricks and techniques on how to bring it all together.
Blog commentsPower social mediaAdvanced find and followStart something specialReach for the starsBranding
Cost $50 OR Both $80
Thursday, October 7, 2010
"It is literally true that you can succeed best and quickest by helping others to succeed."
- Napoleon Hill
Thursday, October 7, 2010
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