brand storytelling storytelling magazine julyaug09
Post on 15-Nov-2014
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DESCRIPTION
Your brand is only strong as the stories that people tell about you. More to the point, its only as strong as the stories they tell themselves about what your brand means to them. This article introduces a set of concepts around Brand Storytelling.
TRANSCRIPT
Storytelling Magazine
Finding Meaning and Authenticity in the
Storytelling Brand
Storytelling Magazine
Storytelling Magazine
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