building a community through blogging

Building  a  Community    through  Blogging  

Jane3e  Toral  h3p://digientrepreneur.com  h3p://influen;alblogger.net  

h3p://bloggingfromhome.com  

Started  with  DigitalFilipino  back  in  1999.  Blogging  plaEorms  were  not  fully  developed  then.  

h3p://www.digitalfilipinoclub.com  

Buiild  a  community  in  2003  for  sustainability  of  advocacies.  

DigitalFilipino  Club    Project  Idea  

•  h3p://www.digitalfilipinoclub.com  •  Free  research  reports,  marke;ng  assistance,  referrals,  and  consul;ng.  

•  Have  individual,  SME,  and  corporate  membership  

•  Accepts  up  to  100  members.  

h3p://www.iblogph.org  

Got  involved  with  blogging  community  with  iBlog  1  onwards.  

What  if  you  take  the  leap  of  faith  in  blogging?  

Top  Ten  Emerging    Influen;al  Blogs  Wri;ng  Project  

h3p://www.influen;alblogger.net  

Aims  to  put  a  spotlight  on  new  bloggers.  

Emerging  Influen;al  Blogs  2007  

•  Personal  •  Passion  •  Life  •  Novelty  

List  at  h3p://bit.ly/xbmLeM  

Emerging  Influen;al  Blogs  for  2008  

•  Focused  on  what  ma3ers  to  You  than  Me.  •  Tells  stories  that  I  may  not  know.  

•  Blogging  is  serious  business!  – Demanding  (coverage  and  depth)  – Model  (business  or  otherwise)  – Mul;media  

Full  list  at  h3p://bit.ly/Awuhll  

Emerging  Influen;al  Blogs  for  2009  

•  Masa  –  real  people  – No  longer  to  be  looked  at  as  an  eli;st  ac;vity  – Various  economic  class  

•  Ageless  – From  teenager  to  lolo  

•  Community  spirit  – Ac;ve  players  

Full  list  at  h3p://bit.ly/z6iWAF  

Observa;ons  on  2010  blogs  

•  Passion  •  Iden;ty  –  brand  building  •  Individuals  rather  than  groups  •  Community  builders  

•  Profession  

Full  list  at  h3p://bit.ly/a8K7pB  

Observa;on  on  2011  blogs  

•  Girl  power.  •  Trust  built  over  ;me.  

•  Communi;es  ma3er.  

•  Beyond  “I  scratch  your  back.  You  scratch  mine.”  

Full  list  at  h3p://bit.ly/qr5YB6  

Can  I  make  money  by  crea;ng  an  online  community?  

Benefits  

It  is  all  about  karma..  

Create  opportuni;es  that  will  benefit  other  bloggers.  

Example  of  Blogger-­‐turn-­‐Entrepreneur  Journey  

www.homebasedelite.com  

Learned  to  create  new  niche:  Train  people  to  work  from  home  

Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;on.com  

Plan  your  community  building  through  blogging  journey  

Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;on.com  

Factors  to  consider.  

Source:  Business  Model  Genera;on  book  –  h3p://businessmodelgenera;on.com  

DigitalFilipino  Members  as  mentors  /  angel  investors  

Interna;onal  incubators.  

Funding  plaEorm.  

Online  bootcamp  

Angel  investor  recruitment  

E-­‐Learning  

Prospect  screening  

Experienced  prac;;oners  as  mentors.  

Hands-­‐on  angel  investors.  

Virtual-­‐friendly  

DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas  

Personal  rela;onship  

Minimal  bureaucracy  

Personal  network  

E-­‐Learning  plaEorm  

Successful  entrepreneurs  wan;ng  to  switch  to  investor.  

People  wan;ng  support  for  their  technopreneur  venture.  

Webinar  plaEorm  

Mentoring  sessions  

Nego;a;ons  

Minimum  of  1%  share  or  P100,000  successful  referral  investor  fee.  

DTI,  BPAP,  CCAP,  re;rees,  OFW  organiza;ons,  financial,  training,  virtual  communi;es,  GoNegosyo.  

Marke;ng;  Genng  projects;  Maintenance;  Training  delivery.  

E-­‐Learning  

Project  management  

Learn  prac;cal  skills  with  no  loca;on  constraints.  

Get  project  opportuni;es.    

Provide  expert  advice  as  needed.  

HomeBasedElite.com  Project   Business  Model  Canvas  

Mentoring;  On-­‐demand  online  tutorials;  community  

Online  /  offline  briefing;    Website;  Social  media  

Entrepreneurs  exploring  new  business  areas.  

Stay-­‐at-­‐home  Moms  /  Dad  wan;ng  to  earn  from  home.  

Professionals  wan;ng  to  outsource  

Marke;ng  Training  Domain  name  Web  hos;ng  Webinar  plaEorm  Website  

Subscrip;on  (40%);  per  skill  training  (30%);  Jobs  (30%)  

Bloggers  as  content  publishers.  

DigitalFilipino  Club  members  as  adver;sers  

Blogger  management.  

Adver;ser  pitches.  

Recruitment.  

Coordinator  

Presence  in  social  networking  

Professional  bloggers.  

Honors  non-­‐disclosure.  

No  contractor  rela;onship  with  bloggers.  

No  minimum  payout  required.  

Blog  Network  Opera;ons   Business  Model  Canvas  

One-­‐on-­‐one.  

Social  network.  Events.  E-­‐mail.  Website.  Mobile.  

Bloggers  wan;ng  to  mone;ze  their  blog.  

Adver;sers  wan;ng  exposure  in  blogs  without  handling  one-­‐on-­‐one  rela;onship.  

Telecommunica;on  cost.  

Payout  fees.  

Marke;ng  to  adver;sers  and  bloggers.  

Commission  fee  per  blog  post  done.  

Coordinator  fee.  

Blogging  ahead  

Blogging  from  Home  book  

Will  you  embark  on  this  adventure  or  not?  

h3p://slideshare.net/jane3etoral  

Let’s  connect:  

h3p://twi3er.com/digitalfilipino