building trust with blogging

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 1

Building Trust With Social MediaBLOGGING EDITION

Promod Sharma

Marketing Actuary

promodsharma.com

“pro�MODE”

Agenda

Wrap�Up

• 1 min

Group Q&A

• 30 min

Overview

• 14 min

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 2

Who do

you trust?

Do You Trust …

Au

tho

rity

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 3

Do You Trust …

Ce

leb

rity

Do You Trust …

Po

pu

lari

ty

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 4

Today

DistrustAuthority

Distrust Celebrity

Distrust Popularity

Why would

anyone

trust you?

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 5

The Formula For Trust

T

R

U

S

T

Expertise Intent

Mahan Khalsa & Richard Illig: Let's Get Real or Let's Not Play

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 6

Intent For Beginners:

Curate

� Like or Retweet links from others

� Post links of your own

� Your choice of social networks

� LinkedIn, Twitter, Facebook, Google+, 7

� Experiment to see what your prospects prefer

� Easy to do � limited benefits

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 7

Intent For Pros:

Create Content

Talk

Show

Write

Seth Godin and Tom Peters

See video at

http://www.promodsharma.com/word11

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 8

Intent For Pros:

Why Is Blogging Your Best Choice?

Blog Posts

Easy to create

Easy to find

Easy to consume

Easy to start …

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

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… tough to continue

Does Blogging Work?

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 10

Discover my reasons

for blogging at

marketingactuary.com

470+ Posts Since Feb 2007

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 11

Wednesday

Friday 1

Monday

Friday 2

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 12

Ted R

ogers

(1991)

Ed R

ogers

(2011)

Ste

phen H

arp

er

(8X

)

Robert

Cia

ldin

i(2

007)

Mitch J

oel (2

010)

Pro

mod

Sharm

a (

2011)

Speakers At The Conference for Advanced Life

Underwriting

(CALU)

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 13

More resources at

http://www.promodsharma.com/word11

Discussion

Summary

Building Trust With Social Media

BLOGGING EDITION

Promod Sharma | Word11 | Aug 27, 2011

more resources at http://www.promodsharma.com/word11 14

Your Digital Tapestry

Everything public you do online adds permanent

pixels that affect the trust that others have in you

Go Beyond

Building Trust With Social Media

� Do you have

questions or

comments?

� Do you know other

audiences which

would benefit from

a live presentation?

� Do you want to stay

in touch?

� Contact Promod

Sharma via

� promodsharma.com

� LinkedIn