business strategy and brand planning
Post on 14-Apr-2017
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Business strategy and brand planning
WHERE TO PLAY1. Opportunity assessment 2. Growth priorities3. Portfolio strategy4. Segmentation
HOW TO WIN1. Brand vision,Strategy proposition and Positioning 2. Targeting strategy3. Innovation strategy4. Channel strategy
HOW TO WIN IN MARKET1. Integreted activity plan2. Execution,Evaluation and Learning
These are the steps involved in brand planning strategy,integration of whole processes leads to a successful branding
Prepared by
Chicku M.Rengith
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