campaign folio

Tetley TeaDouble-page magazine

Entice tea drinking in a coffee crazed world. How can Tetley gain new audiences when tea drinking is considered old fashioned?

reVITAlise yourself with

VITASOY

Floor Sticker

Vitasoy Original Soymilk Alannah McColl S3280819 Vitasoy Original Soymilk Alannah McColl S3280819

Vitasoy Original Soymilk Alannah McColl S3280819

Recharge your batteries.

By having Vitasoy Original Soymilk with your breakfast each

morning, you are getting all the vital nutrients you need to energise

your body in mind leaving you feeling recharged and revitalised.

visit www.vitasoy.com.au for more details

Sample of creative execution for FPC print advertisment to feature in magazines during the initial campaign launch. The idea is based around eating healthy in the morning and achieve a positive feeling from eating right with Vitasoy. The idea will feature the outline of two tetra-brik packages of Vitasoy to appear like two batteries.

This idea will follow through into the launch of the competition campaign which is all about “positive products” and revitalizing your self.

Magazine FPC

Vitasoy Original Soymilk Alannah McColl S3280819

Shelf Talker (Shelf Wobbler)

READY

SET

SOY!

Vitasoy Original Soymilk Alannah McColl S3280819

Shopalite

Shelf Talker

Floor Sticker

Vitasoy Introducing soy milk to a busy mum’s shopping; informing them of the health benefits of soy as a dairy alternative.

Toyota CamryBillboard

Combining creativity with Facebook A competition where facebook users design their ‘ultimate’ pair of jeans and use social networks to gain support and share their creativity. Three winners with the most “likes” will be granted their fantasy denim wish by the Levi’s Jean Genie.

New Balance‘Dedicated to Comfort’Single-page Magazine

My biggest talent is my curiosity.

Indigo RevolutionWindow display posterPhotograph: Emilio Morenatti

Getting people to love their jeans again Strategy for an exclusive Just Jeans organic denim brand with an ethical philosophy.

Communicating safety without wordsOf all the reasons to buy a Volvo, you’ve probably given birth to a few yourself.

VolvoHalf-page newspaper

Last Minute.com‘Do More Good Stuff’Viral Campaign and ‘Dare Island’ PR Event

Kathmandu “Live the Dream” Promotional Postcards

Advance Pet Food Weight Management Range - Product LaunchMetrolite

BEATTHE BULGEAdvance Pet Food Weight Management Range - Product LaunchPet Store Installation