cannes digest 2014 by kirowski isobar

Post on 08-Sep-2014

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How was Cannes Lions this year? All the important learning by Hungarian advertising experts of kirowski Isobar.

TRANSCRIPT

NEW / OLD

tEach NEW tEchNOLOgy OLD tricks

pEOpLE stiLL gO tO sEE JamEs BOND mOviEs

NO cOLLaBOratiON

thErE’s NO Easy Way

Fuck FOrmaL BriEFs

say NO

WE arE as BLiND as WE WaNt tO BE

sharEyOurDiLEmma

aNyONE sayiNg thE sky is thE Limit hasN’t BEEN tO spacE

FuturE aD agENciEs

hyBriD ExpErts, uNitED vENturEs,DEsigNiNg BEttEr LiFEs,thE NEW crEativEs

Big spacEship + FOrsmaN & BODENFOrs50/50 crEativE / NON-crEativE;WhOEvEr’s DOiNg it, has thE rEspONsiBiLity

iNNOvatiON

NOthiNg iNtErEstiNg starts WithOutDOuBts

smaLL iDEascaN havEgrEat EFFEcts

FiNDiNg a BEautiFuLLysimpLE sOLutiONtO aN ugLy prOBLEm

smaLL Data

smaLL iNput FrOm thE usErOFFEriNg grEat OutcOmE

smaLL Data is NOt aBOut What yOu caN tELL aBOut thE WOrLDBut aBOut What cOuLD BEiNtErEstiNg FOr thE iNDiviDuaL

FaiLurEs

shit happENs mOrE OFtENthaN succEss, sO it OFFErsmOrE LEarNiNgs

stOrytELLiNg

ppt vs taLEs

WhEN WE’rE iN stOry mODE WE Just igNOrE ratiONaLity sO BEttEr NOt BOthEr yOur auDiENcE With Facts

thaNks!

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