cipd northern ireland social media 14.11.13 @sterling_amanda @perrytimms #nisocialmedia
Post on 27-Dec-2015
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• Who are you?• Why are you here?• How did you get here?• How do you describe your current
use of social tools?• What do you want to get out of
today?
Start Social
#NISocialMedia
3
Overview
• Where social media has come from
• Why you might want to use social media
• What social media is
• How you can use it
#NISocialMedia
Why you might need more
social
Voice Connections Learning
Influence
Passion Curiosity
Interest Groups& Opinion Forming
Research & Product/Service
Development
Hiring Wh
y
#NISocialMedia
Some amateur social
psychology
Update me
Enhance me
Involve me Seduce me
Engagement
Innovation Agility
Why #NISocialMedia
Research at the top:
• Top uses for the internet include buying products (68%), look at interesting websites (67%) and use social media (55%).
• The top social platforms are Facebook, Twitter and Youtube• What people do most are read other blogs, blog themselves, chat
and comment• Top reasons people are using it include keeping up to date,
networking and learning and development• Top reported benefits include collaborating outside the organisation
and connecting with new people.
CIPD Social Media and Mobile Tech Survey 2013
Report launch on 4th December 2013
Why #NISocialMedia
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content
What
flags
likes
comments
tweets
sharespicture
sblogs
posts
interaction
statuslangua
ge
group
connections
generosity
curiosity
videos
contributions
platforms
questions
#NISocialMedia
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Characteristics:• 140 characters• Collective knowledge sharing• Information right there, right now• Follow anyone and be followed by anyone• Constant stream
Getting the most out of it:• Profile - appropriate picture• Profile - key words that represent your interests• Link to your blog or LinkedIn• Curate and support• Treat people like you would in real life
How#NISocialMedia
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Characteristics:• Your online CV• Share detailed advice and experience• Restrictions on connections
Getting the most out of it:• Actively participate in groups – ask questions
and share knowledge• Keep it up to date• Share articles and blogs – yours and others• Personalise your connection requests
#NISocialMediaHow
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Characteristics:• Demonstrates your knowledge• Promotes discussion
Getting the most out of it:• Professional writing• Relevant to your audience• Reference other people and resources• What would you say to someone’s face?
How#NISocialMedia
19How
HR bloggers
These are crowd sourced and curated list.
You can also find links to these blogs by searching by the
presentation hashtag.
#NISocialMedia
What to look out for using
social
Distraction
Damage
Daredn’t
(self) Discipline
Regulation (wisdom of the
crowd)
Encourage others
(Senior figures role model open
sharing)
Learn by watching, commenting, sharing then posting. Build
yourself up. No-one’s in a rush and
people are generous and responsive on
social
How #NISocialMedia
Who can help you get more from social
Your own IT crowd
Us
Your Internal Comms colleagues
Your Marketers / PR
folks
ThemUs
Sign up, dive in, learn and share!
Other social users will help you
How #NISocialMedia
How you can get more from
social
Know where you and others are on the social continuum
Be aware of your social footprint
Work out WHY you would need more social for you, your team/colleagues and your
organisation
Find out who is already using it
– the Pioneers
Find out who can coach / coax
others – the Connectors
Form a loosely defined team and start spreading the word and
skilling people; build Competence, Confidence & Comfort
Create formal learning if it
helps peoples’ confidence
levelsShare; stimulate & story-tell – bring social to life in
traditional comms
Ho
w#
NIS
ocia
lMedia
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