cloud computing: changing the software business

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Cloud Computing : Changing The Software

Industry

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand1 February 2011

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Next Major Computing Cycle

Source: Morgan Stanley 2009

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New Trends

Web 2.0

Web as a Platform

OS/Device independence

Large scale computing

Software as a Service

Cloud Computing

Social Networks

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Gartner Top 10 Strategic Technologies

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Gartner Top 10 Strategic Technologies

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Cloud Services : ViewPoint

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Cloud Computing is Internet-based computing, whereby shared resources, software,

and information are provided to computers and other devices on demand, like the electricity grid.

Definition (Wikipedia)

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Cloud Computing

No Capital Expenditure

Pay as you go

Pay only for what you need

Elastic Capacity

Faster time to market

Focus on your business

Source : Architecting for the cloud : Amazon Web Services

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Is anyone using Cloud?

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You need a massive infrastructure

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Is this just Hosting 2.0?

Cloud Players Hosting Players

Only few can afford billions dollar investment on data centers

Hundreds of them aroundthe world

No, they have different architecturesand business model

Source : I’m Cloud Confused

Hosting Players

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Cloud : Reliability, High Availability, Capacity Elasticity

Cloud Players

Source : I’m Cloud Confused

Hosting Players

Built-in Redundancy

Virtually unlimited storage, computing power

You have to manage reliability, fail over yourself

Bring your own or rentservers to increase capacity

Pay contact often yearlyPay only what you use

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Three layers of Cloud services

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Cloud Services

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Only a handful of major playerscan build

this massive infrastructure

Source : I’m Cloud Confused

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Architectures of public cloud

Source : Cloud Computing - Is Changing The Game Woohyun Kim

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18Source : UBS Internet Research

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The end of PC?

Most cloud applications that will be built are accessible from PC. Applications can be a browser base, applicationrunning on PC accessing data and services on the cloud

So will the mobile applications

Source : I’m Cloud Confused

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Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

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Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

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Market Analysis

Bare Metal People Process based hardware provisioning

HaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning

PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)

SaaS Software as a Service(Platform , Scaling and Hardware transparent)

Incr

easi

ng V

irtua

liza

tion

Amazon

Network Device Layer

Google

Kindle

Alexa

Simple DB

EC2 S3

Microsoft IBM HP

Build there own

App Engine

App Engine

Google Apps

Android Win Mo

Live

Azure

Azure

Core Business

On Demand

Web spherePotential

Core Business

Partner Strategy

PartnerStrategy

IPAQ

Salesforce com

Force.com

Salesforce

Bare Metal People Process based hardware provisioning

IaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning

PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)

SaaS Software as a Service(Platform , Scaling and Hardware transparent)

Incr

easi

ng V

irtua

liza

tion

Amazon

Network Device Layer

Google

Kindle

Alexa

Simple DB

EC2 S3

Microsoft IBM HP

Build there own

App Engine

App Engine

Google Apps

AndroidWindow Phone

Desktop

Office 365

Windows Azure

Azure

Core Business

On Demand

Core Business

Salesforce com

Force.com

Salesforce

The Color Gradient indicates Increasing Desire to Enter the Space

Source : A Walk in the Clouds : Niraj Juneja

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Software Park Missionon New Computing Era

“Enabling Thai software industry to

understand and have skills in the software business; especially in Mobile Applications& Cloud markets”

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Cloud Computing Market

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Cloud Computing : SaaS

Gmail

Google Apps

Dropbox

Salesforce.com

Zoho

Microsoft Office 365

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Technology TransferMobile Application Training

– Android

– iOS Programming; short course, Mini-Master

– BlackBerry, Windows Phone 7

Cloud Computing Training– True IDC

– Microsoft Azure

– Google App Engine

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True IDC

Free training for software houses

The Winner Project

Build awareness for Software Industry

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Seminars

Mobile Dev Tech Talk

– iOS / Android Trends

– 7 Feb 1-4 pm.

– Software Park

– Announce Mobile Testing Center

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Time to Change!!

for The New Opportunities

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Partner with Software Park

to Win

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Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand