coca cola
Post on 06-May-2015
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By Kavita MathewsB - 12MMM- 03
Different strategies
• Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times.
• Slogans provide a simple, direct way to communicate about Coca-Cola.
Advertising with a purpose
• The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative.
Different bottles of Coke
Slogans over the years
• 1886 – Drink Coca Cola• 1922 – Thirst knows no season• 1993 – Always Coca Cola• 2009 – Open Happiness• 2013 – Spread Happiness
Some of the print ads
Campaigns that created history
• Friendship Machine• Share a coke• Umeed wali dhoop…and many more
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