By Kavita MathewsB - 12MMM- 03

Different strategies

• Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times.

• Slogans provide a simple, direct way to communicate about Coca-Cola.

Advertising with a purpose

• The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative.

Different bottles of Coke

Slogans over the years

• 1886 – Drink Coca Cola• 1922 – Thirst knows no season• 1993 – Always Coca Cola• 2009 – Open Happiness• 2013 – Spread Happiness

Some of the print ads

Campaigns that created history

• Friendship Machine• Share a coke• Umeed wali dhoop…and many more