collaborating in a social era

Collaborating in a social era

Photo: Austin Schmid

Let’s

1930

1964

The transistor and the communication satellite will make possible a world where we will be in instant contact with each other, wherever we will be.

Arthur C. Clarke, 1964

”

1990

An electronic organization… is the only type of organization that can begin to keep pace with the changing business conditions.

Steve Jobs, 1990

”

2015

Welcome to the social era!

Photo credit: Jason Howie

Power is shifting from companies to consumers

Photo credit: Timothy Muza

Companies face extinction if they can’t keep up with the consumers

The average life expectancy of a Fortune 500 company

(Source: ”The Shift Index”, Deloitte)

Feedback Förbättringar

Offering

Feedback

Insights

Innovation

Based on Esteban Kolsky’s ”Experience Continuum”

To avoid this, they must constantly innovate

Customer Experience Enterprise Collaboration

Work is changing!

Photo credit: Luis Llerena

40

45

50

55

60

1975 1980 1985 1990 1995 2000 2005 2010 2015

Routine jobs

Non-routine jobs

Non-routine jobs are replacing routine jobs

Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013

Non-routine work

Routine work

Manual labour

Knowledge work

The future of work…

Non-routine work

Routine work

Manual labour

Knowledge work

…is creativity and collaboration

”Houston, we have a problem”

We work in silos

Tried to collaborate

The effective usage rates of enterprise software are down compared to two years ago, with users experiencing productivity losses of around 17%. It’s like giving everyone Friday off.   IT Adoption Insight Report, 2012, Oracle UPK & Neochange

”We approach technology the wrong way

”

We live under the tyranny of email

Don’t you want to try these instead?

Sorry, I don’t have the time. I have a full inbox to

manage. Damn

information overload!

Lower engagement

Higher absense

Lower motivation

Lower productivity

Meanwhile, employee engagement is eroding

Photo credit: Matthew Wiebe

Starbucks, Limited Brands, and Best Buy can precisely identify the value of a 0.1% increase in engagement among employees at a particular store. At Best Buy, for example, that value is more than $100,000 in the store’s annual operating income.

”Competing on Talent Analytics” by Thomas H. Davenport, Jeanne Harris & Jeremy Shapiro

”

We learned that the only way for businesses to consistently succeed today is to attract smart creative employees and create an environment where they can thrive at scale.

Eric Schmidt, ”How Google Works”

”

…it’s about the people, getting the best people, retaining them, nurturing a creative environment and helping to find a way to innovate.

Marissa Mayer, CEO at Yahoo!

”

Empowered and engaged people working together

Great customer experience

Operational excellence

You need to fix the work environment!

A people-centric environment that enables and encourages creativity and

collaboration across all barriersPhoto credit: Dominik Schröder

But first you need to change your assumptions about knowledge work,

such as what motivates knowledge workers

What managementbelieves matters

What matters toknowledge workers

Photo credit: Anthony Indraus

Then you will need models that help you understand what to do, why and how

The Collaboration Pyramid

Low visibility

High visibility

Team collaborationSocial collaboration

Photo credit: Martin Vang

The Knowledge Work Capability Framework

Photo credit: Griffin Keller

The Five Principles of Collaborative Communication

Photo credit: Stephanie McCabe

The organisations we work within are making us dumb when it comes to collaboration and innovation.

The solution isn't simply flexible working and mobile devices, it's a mindset shift about how we work and with whom we work. It starts with you. It starts with how you communicate, how you build and use your professional network, and how you collaborate with those within and without your designated team.

In ”Collaborating in a Social Era”, Oscar Berg tackles the big organizational problems and brings human scale solutions.oscarberg.net

facebook.com/oscarberg twitter.com/oscarberg

Learn about these models and more in

Photo credit: Sebastian MullerBuy the book: shop.intranatverk.se/collaborating