communication = easy, collaboration = hard

Thordur ArnasonDirector, Technology

Creuna AS

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Communication is easy

Collaboration is hard

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Communication Patterns

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Broadcast

the one to many pattern

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Dialogue

the one to onepattern

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Gossip

the one to fewpattern

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Technology establishes a new pattern

the many to many pattern

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Shouting

Whispering

Gossiping

Group conversation

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Furthermore...

The borders between communication patterns are quickly disappearing

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New communication pattern?

? to ?

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Examples

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Communicationis easy

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But wait... if communication is so easy

why aren’t we better at it?

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After this forum.. how will you be able to get back to your colleague?

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To facilitate effective communicationwe must be able to find each-other!

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Given that we can find each-other,

What is the next step?

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We need efficient communication tools

or do we?

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Mail, phone, cellphone, (web/video)meetings,

IM, external collaborative sites

do we need more ways to communicate?

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What we need is a way to communicate thatwill allow us a efficient way to collaborate

Problem is...

Collaboration is hard.

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1 agreement to make

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6 agreements to make

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28 agreements to make

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The three levels of collaboration

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Sharing

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Cooperation

or

Collaborative production

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Collective action

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What is the right level for you?

There can’t be any unclarity on this issue,the choice of tools, the motivation and the future

strategy depends on this

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Thank you!

tar@creuna.nohttp://creuna.no

http://tar.vox.comhttp://twitter.com/tarhttp://tar.tumblr.com

http://linkedin.com/in/thordurhttp://slideshare.net/tar

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