connecting justice: social media and citizen engagement

connecting Justice social media and citizen engagement

Patrick McCormickManager Digital Engagement

Department of Justice Victoria

14 September 2010

Smart Government Australia Melbourne

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connecting Justice social media and citizen engagement

1. understanding the context

2. tinkering with new tools

3. listening to the crowd

4. responding and collaborating

1. understanding the context

the public sector is evolving

1. 20th century administrative bureaucracy

2. new public management - performance

3. triple bottom line - shareholders and stakeholders

4. co-productive, shared enterprise

read-onlyrigid, prescriptive, hierarchical

read-writeagile, principled, collaborative

citizen expectations are changing

3 types of expectations - Charlie Leadbeater

• I need – essential services government must provide

• I want – discretionary services responding to demand

• I can – option to self select, participate, co-produce

why now?

• Internet 1.0 – low or no cost production and distribution

• netizens 1.0 – surplus computing and doing capacity

• web 2.0 - new tools, behaviours, expectations

the Internet has something to do with it

compact yet immense, a ‘small world’

• 10x growth adds ‘one hop’

• growth is organic and ad hoc

power law distribution mostly below and above the mean•few with many links•many with few links

In Search of Jefferson’s Moose - David G. Post

power law distribution mostly below and above mean• few with many links• many with few links

what does this mean for government?

a new approach

• share (not cede) power, when and where appropriate

• maintain authority in old and new models

• government as a platform, providing a citizen ‘API’

key components

• culture of experimentation and collaboration

• open access to public sector data and information

• voice of authenticity, uncertainty and contestability

emerging policy platform

Victoria• parliamentary inquiry into PSI• VPS innovation action plan• Government response on PSI• government 2.0 action plan

Commonwealth• Gov 2.0 Taskforce report• APSC online engagement guidelines• declaration of open government

2. tinkering with the tools

supporting a culture of collaboration internally

• more than laws• courts, consumers,

indigenous, racing, gaming, prisons and more

• with over 7,000 work colleagues

conversations, questions, problem solving

video socialises important information

working together across boundaries

seeking and voting on ideas openly

supporting existing community role and establishing trusted, authentic presence on new platforms

2. listening to the crowd

the Internet is increasingly, the people’s choice

20%

(AGIMO: Australia in the Digital Economy, 2009)

27%

16%

11%

using social media monitoring to capture the direction of online conversations

breaking down social media activity by issues and level of interest

Fire Ready42%

Speed Cameras & Fines

4%

Alcohol & Street Violence

26%Championship

Moves5%

Courts & Sentencing

4%

Vital Valued Victorian

2%

Sex Offenders14%

Problem Gambling

3%

issues share of voice

tracking social media stats over time to identify increased interest in key topics

0

1000

2000

3000

4000

January February March April

Month on Month Trend

Alcohol & Street ViolenceSocial Media Analysis26%

Results

1081 71%

ChangeApril 2010

plotting social media spikes against news items and events to determine impact

Violent CBD brawl

Street violence talk spawned by Williams’ death

4. responding and collaborating

CFA, Black Saturday, Flickr

seeking citizen input, educating interactively

creating opportunities for shared learning and understanding

fostering responsibility through citizen engagement and content creation

the worst natural disaster in Australia’s history

Victorian Fire Map 9 February 2009, dse.vic.gov.au

managing the information load and access to meet demand and prevent bottlenecks

Kinglake, Aerial view, news.com.au

maintaining community engagement to better prepare for future emergencies

Yarra Valley, Black Saturday, Flickr

going where people are to build trust and improve access to information

9,300 fans x average 150 friends = 1,209,000 people

because people want to help and play a role that government is well placed to facilitate

seeking citizen support for emergency volunteers Vital. Valued. Victorians.

sharing emergency information in timely, convenient way extends frontline response to community

mobile apps enable citizens to help themselves and their neighbors

geospatial data and location awareness put powerful tools in the hands of citizens

sharing timely information builds trust and confirms public safety objectives

1. understanding the context

2. tinkering with new tools

3. listening to the crowd

4. responding and collaborating

connecting Justice social media and citizen engagement

Thanks!

Patrick McCormickpat.mccormick@justice.vic.gov.au@ solutist

Questions?

@ justice_vic

re-using this presentation? the fine print…

• Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5

• Put simply, this means:– you are free to share, copy and distribute this work– you can remix and adapt this work

• Under the following conditions– you must attribute the work to the author:

Patrick McCormick (pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu)– you must share alike – so if you alter or build upon this work you have to keep these same conditions

• Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer