connecting with your audience on social media

Connecting with Your Audience

on Social Media#AlaskaArts

Agenda1. Introductions2. Strategy3. Tips4. Facebook5. Measurement

@devonvsmith.

threespot.Threespot is an interactive agency founded in 1999, headquartered in Washington, DC.

We believe that creative strategy and strategic creativecan bring about meaningful change.

We’re 50+ people, focused on making websites, crafting solutions, and changing the way organizations think about themselves.

we work for the good guys.

Strategy

#AlaskaArts

1.19 billion

1 billion

218 million

150 million

broad reach

search engine +related videos

you typically start here.

real time +journalists

quality images +narrow POV

259 million

+ 540 million

87 million

then use the utilities.enhancessearch results

connectprofessionals

archive images

40 million

70 million

50 million

70 million

and experiment with these.young demo +narrow POV

behind scenes +craft projects

link aggregation + narrow POV

6 sec. videos

who’s your audience?

how can you provide unique value to them?

what do you want from them?

social media isn’t one-way

communication.

social media doesn’t

sell tickets.

social media isn’t

a coupon.

social media is a

conversation.

social media is cheap.

social media is transparent.

social media is social proof.

27

28

social media is self organizing.

29

social media is pervasive.

31

32

social media is real time.

how can the arts do it better?

creativecontent

personalrelationships

experiencedstorytellers

10 Tips

#AlaskaArts

just listen.

ask questions.

ask for action.

post signage.

make it easy.

build relationships,not one night stands.

follow the eyeballs.

understand the algorithms.

watch otherorganizations.

plan ahead.

Facebook

#AlaskaArts

what do I post?

update often.

ask for advice.

ask for goods.

ask for services.

ask for input.

join the conversation.

use images.

Snapseed Camera+

PicFX Vintique

Diptic PicTwo

Phonto Photolettering

1. take photo

2. apply filter

3. combine

4. add text

use video.

use links.

use data.

page > profile.

Measurement

#AlaskaArts

measure the fewest things

possible.

faceb

ook.

faceb

ook.

twitte

r.

twitte

r.

rowf

eede

r.

Questions?

#AlaskaArts