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Content Marketing
Digital Marketing ServicesCreating Content That Wins
Creating relevant, useful, and usable content that both reaches and engages your target
audience is in growing demand for marketers.
With content marketing we can reach more people than ever before. We can
produce and distribute valuable content across endless channels - without
having to pay for advertising.
Yet, despite the opportunity content marketing offers, brands often
come to gShift for help. The content they’re creating just isn’t
producing the results they’re looking for. People aren’t paying
attention. Their message is going unnoticed.
The digital marketing team at gShift offers a combination of content marketing
expertise combined with in-depth knowledge of SEO. With this unique combination,
we help brands and agencies:
• Develop result-driven and measurable content strategies
• Create user-focused, quality content designed to stop the scroll
• Distributecontentsothatitreachestheirspecific,preciseaudience• Measure the impact of that content with granular data insights
and metrics
Content that performs well doesn’t just magically happen. To be truly successful, brands
must plan, develop, and execute measurable content marketing strategies that employ the
power of SEO.
When you partner with gShift, you get the focus, clarity, and strategy needed to produce
winning content.
gShift helps you
get the winning
content you need
and offers the
metrics to prove
it, too!
How is your content performing? gShift’s content audit performs a series of tests to determine the health
of your content and measures it in relation to your competition. We closely examine your on-site assets
toseewhichpiecesofcontentyouraudiencefindsmostuseful.Thenwedothesameforyourtopthreecompetitors. This combined knowledge allows us to evaluate your content, identifying areas of strength and
weakness,andprovidingspecificSEOrecommendationsforextendingitsreachacrosschannels.
For even deeper insights, we also offer a social media audit to help identify wins off-
site. This add-on examines how your content assets are performing across social media
channels. We look closely to see how your target audience is responding to your content
versus that of your competitors. We also provide recommendations for more active
engagementbasedonthesefindings.
Content Audit
Steps in the Content
Audit Module:
• Discovery
• Content gap analysis
(*optional social media audit add-on)
• Content evaluation
• Repurposing recommendations
Steps in the Content Strategy Module:
• Planning
• Keyword focus
• Distribution channels
• Content calendar
Content Strategy Marking the Path to Success
It takes time and resources to produce content that wins. We help you get the most ROI
by helping you develop a strategic focus for your content marketing and the SEO insights
needed to execute it.
With your target audience in mind, our content marketing strategists help you establish
your goals and map out the best course of action for achieving them. We provide you
with ideation on themes and messaging and offer topic ideas for each theme category.
We then get into the nitty gritty of SEO by researching keywords to
align with your goals and target audience and segment them
into klusters.
Persona DevelopmentContent marketing isn’t just about producing good content, it’s about producing content that
engages.Contentcreatedwithaspecificfictionalpersonainmindhasbeenproventoproducemorefine-tunedand effective messaging. gShift develops personas based on your audience segments and shows you where and how to reach
them online, including providing a keyword focus for each.
gShift’s content marketing audit shows you which
content your audience engages with and provides
SEO recommendations for getting it in front of them.
Determining Where You Stand
Content Creation and Distribution Optimizing Content for Peak Performance
Content Marketing Metrics Proving Your Progress
At gShift we offer content creation and distribution services to help brands and agencies produce useful content that
is understandable, actionable, shareable, and most importantly, discoverable.
We do this by combining best practices of content marketing with SEO insights to help you produce content for
maximum performance:
• Improved and prolonged organic search rankings
• Increased impressions
• Increased likelihood of click throughs
• Conversions and leads
With the content creation and distribution module we research your chosen topic and provide you with the SEO data
neededtoproduceakeyword-specificcontent.Weoptimizethecontentforyouandthenrepurposeitintoafreshnewpieceofcontent,distributingitforamplifiedSEOimpact.Asanadd-on,wecanevendevelopthecontentforyou!
For evaluating the results of your content strategy and determining the ROI of the content
you are producing, gShift offers the content metrics module. In this module, our content
marketing strategists help you assign value to the content you’re producing and show
you what is and isn’t working to drive audience engagement and conversions on your
website. We provide three concrete reports according to your level of gShift
software subscription.
Basic Metrics Report
Thisreportrevealswhereyouareobtainingtrafficandengagement;displaysthevalueGoogleassignstoyourcontentaswellasthetrustflowcomingtoitfromother web sources.
Basic+ Report
As a gShift subscriber, we’re able go beyond basic metrics and provide deeper
insightsregardingpositiondetailsfortopfollowedcontent,trafficreferralfromdistribution channels, keywords, and conversion data via referral sources.
Basic++ Report
kontextURLs™, powered by the gShift software, is a smart URL that tracks your content’s
entireengagement;bothonandoffyoursite.Thispremiumlevelofreportingprovidesthe optimum, most granular insights needed to fully evaluate and steer your content
marketing efforts.
Conversion Module
Is your Content Marketing
Delivering the Results You Need?
gShift kontextURLs™ take the guess work out of determining which
content is driving engagement and conversion. kontextURLs™
canbeusedtotrackon-site,butmoresignificantlyoff-sitecontent engagement metrics. This means you have complete
visibility of your audience’s engagement with your content
across every channel.
Whether you are just getting started with content marketing or you’ve been creating
content for decades, gShift can help you operate at peak performance.
By integrating SEO with best practices for content marketing, we help you grow your brand,
get conversions, and increase your ROI.
1 866 743 5960
info@gShiftLabs.com
/gShiftlabs
@gShiftlabs
126 Wellington St. W, Suite 209
Barrie, Ontario
L4N 1K9
Contact us
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