creds pizza express

DEVELOPING A SOCIAL MEDIA COMMUNITY

INCREASINGsales through social media applications and campaigns.

&

ENGAGING fans across multiple channels such as Facebook,

Twitter, Instagram and Pinterest.

Xcite Digital and Pizza Express’ relationship

over the years, has helped in

What did we do?

Providing multiple touch-points which

RECRUITED FANSand engaged the brand advocates.

These promotions lead fans to

SHARE and self promote Pizza Express.

The Solution

“AND I…….WILL ALWAYS LOVE YOUUUUUU”

Simply match the love song to the artist. For your chance to win some limited edition Dough Ball Hearts delivered to your Valentine’s door

on 14th February. The Valentine’s Quiz

Engaging with fans and promoting

PIZZA EXPRESSthrough Facebook Developments gained a seventeen percent greater increase in likes

83%

17%

Take a slice

An increased brand awareness up by

150% through one of the Facebook Developments

The Results

Pizza Express sales up by

£1000week on week through social media campaigns

Case period: Jan - Feb 2012 Case period: Jan - Feb 2012