designing with lean ux : rapid product design (handouts only) [ux lisbon 2014]
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UX LIsbon : Designing with Lean UX Workshop : June 04, 2014 http://luxr.co @luxrco © 2014
Handouts
Design a product in 3 hours
Designing with Lean UX
UX LIsbon : Designing with Lean UX Workshop : June 04, 2014 http://luxr.co @luxrco © 2014
• Experiments• Validated learning• Reduce waste
Lean Startup
Customer Development • make products customers wantAgile Development • Iteration & incremental releasesLean Manufacturing • Reduce waste
Startup: a human institution designed to create a new product or service under conditions of extreme uncertainty.
UX LIsbon : Designing with Lean UX Workshop : June 04, 2014 http://luxr.co @luxrco © 2014
Features
Users
Uses
Product
NeedsCompany Purpose
sketches, prototypes, pixelsUI
BUILD
MEASURELEARN
UX Stack + Lean Startup
UX LIsbon : Designing with Lean UX Workshop : June 04, 2014 http://luxr.co @luxrco © 2014
Use basic supplies: sharpies, stickynotes and white paper
Dump & sort & 2x2 organizing
Go wide, then decide
Generate independently, discuss as a team. (3 people ideal)
Work at the wall
Quiet read (before discussion)
Sketch (especially of people)
Share info with Information radiators
Timebox (speed kills the censor)
Quick decisionmaking (dot vote, stack-rank)
Techniques Checklist
The Molecule
people
problem solution
have
addressesuse
Product name date
/ /
Facts Needs & Goals
Behaviors
Personadate
/ /
With _________________ , _________________ can...
Value Proposition 6-up Sketchesdate
/ /
With
can...
,
Value Propositiondate
/ /
featurefeature
feature
MVP Featuresdate
/ /
To deliver on that, we will build these features:
metric
by
Goal
/ /
Notes
Metrics Dashboarddate
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
Notes
metric
by
Goal
/ /
Notes
UX LIsbon : Designing with Lean UX Workshop : June 04, 2014 http://luxr.co @luxrco © 2014
11
a great metric......makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.”
a good metric......measures the usage of the product by a person. The usage should be specific to features that deliver value to the user.
Making metrics actionable
vanity good betterunhelpful
total number of registered
users
% of users who share a
task 3+ times a day,
per week
sign-ups
awesome% of users who sign in 3+ times a
day,per week
% of new users per
week
Does the metric begin with a number?• “number of...” [ # ]• “average number of...” [avg ]• “percent of...” [ % ]
Is there a time basis?Is it comparative? • “per week” [ ___/wk ]• “per month” [ ___/mo]
Is there an object basis?* not required, but super-helpful• “per user” [ ___/user] • “per user per week” (fancy!)
1Metrics Check
2 3
UX LIsbon : Designing with Lean UX Workshop : June 04, 2014 http://luxr.co @luxrco © 2014
Further Reading
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