european union integration. challenges and opportunities costin mandrea coca-cola hbc 18 th of march
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European Union integration. Challenges and Opportunities
Costin MandreaCoca-Cola HBC
18th of March
CCHBC – Integrated European business
CCHBC – Integrated European business• 26 countries in 3 continents
• 21 Supply Chain Clusters
• 80 plants with 222 filling lines
• 77 warehouses and 278 distribution centres
• 33,000 employees
• 20+ toll-fillers in use
• A large number of suppliers
• 500mln consumers
• 1.4 mln+ customers
Consumer • Huge market opening
• Purchasing power goes up
• Affordability will increase
• New categories/higher diversification
• New consumer behaviour – “European behavior”
• More demanding will lead to higher rate of innovations
• Potential constraints on promotions from EU legislation
EU integration – Impact areas
Customer• Higher consolidation of retailers
• Increasing the demand
• Price comparison between countries
• Possibility for cluster/European activations
• Higher efficiencies opportunity
• Transshipment
EU integration – Impact areas
Competition• Easier access to new markets for small players
• Economies of scale
• Increasing competitiveness will facilitate innovation and advance
• National monopolies will go away
• Level playing field
EU integration – Impact areas
Corporate• Corporate income tax
• Accounting treatments
• Supply chain opportunities
• Plant network optimization
• Labor code
• Labor cost
• Antitrust regulations
• Environmental
• Strategic pricing
EU integration – Impact areas
THANK YOU
Ευχαριστώ Multumesc
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