facebook for your business

“Social media is not just an activity; it is an investment of valuable time and resources.” ~ Sean Gardner

Facebook for Your Business

Jeff Vreeland!@jvreeland!March 13, 2014

Agenda❖ 8:30 - 8:45 Introduction!

❖ 8:45 - 9:30 What is Facebook?!

❖ 9:30 - 10:00 Content for Facebook!

❖ 10:00 - 10:15 Break!

❖ 10:15 - 11:00 Promoting Your Facebook Page!

❖ 11:00 - 11:30 Facebook Insights!

❖ 11:30 - 12:00 Questions

What is Facebook? Facebook is an online social networking service.

About Facebook

❖ Founded in 2004!

❖ 1.23 Billion Monthly Active Users!

❖ 757 Million Daily Active Users!

❖ 874 Million Monthly Mobile Users!

❖ 507 Million Daily Mobile Users!

❖ 58% Have More then 100 Friends

Facebook Demographics❖ % of Internet users who use Facebook!

❖ Men - 66% Women - 76%!

❖ Age!

❖ 84% of 18-29 !

❖ 79% of 30-49 !

❖ 60% of 50-64 !

❖ 45% of 65+

Facebook Demographics❖ % of Internet users who use Facebook!

❖ Education!

❖ High School Grad - 71%!

❖ Some College - 75%!

❖ College+ - 68%

Facebook Demographics❖ % of Internet users who use Facebook!

❖ Income Level!

❖ Less than $30,000 per year - 76%!

❖ $30,000 - $49,999 - 76%!

❖ $50,000 - $74,999 - 68%!

❖ $75,000+ - 69%

Facebook Demographics❖ % of Internet users who use Facebook!

❖ Urbanity!

❖ Urban - 75%!

❖ Suburban - 69%!

❖ Rural - 71%

–Pew Internet Research Project

42% of online adults use multiple social networking platforms. For those who use only one

social networking site, Facebook is typically—though not always—the platform of choice.

–Pew Internet Research Project

Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on

these sites check in to them on a daily basis

Content For Facebook

–Scott Cook

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

Content Strategy

❖ What is Your Focus?!

❖ What Are you Going to Post?!

❖ What is Your Tone?

What Should Your Focus Be?

❖ Product!

❖ Contest!

❖ Company News!

❖ Events!

❖ Branding!

❖ Sales

Brand FocusProduct ContestUnrelated Company NewsEvents SalesBranding

What Should You Post?

❖ Photo!

❖ Video!

❖ Text Update!

❖ Link!

❖ Questions

What Tone Should You Use?❖ Applicable !

❖ Talk about your product or service directly!

❖ Emotional!

❖ Appeal to feelings or emotions about the product or service!

❖ Both!

❖ Talk about a specific part of your product or service that appeals to the emotions of your buyer

Image/Idea Credit to Julia Jakubiec

Break Until 10:15

Promoting Your Page For Free

What Can I Do For Free?

❖ 4 Tips For Promoting Your Facebook Page!

❖ Use Your Current Networks!

❖ Website, Email, Twitter, YouTube, Pinterest

What Can I Do For Free?

❖ 4 Tips For Promoting Your Facebook Page!

❖ Share With Family and Friends!

❖ Facebook Has Over 1 BILLION users.

What Can I Do For Free?

❖ 4 Tips For Promoting Your Facebook Page!

❖ Take it Offline!

❖ Printed Material, Business Cards, Trade Shows, Traditional Advertising

What Can I Do For Free?

❖ 4 Tips For Promoting Your Facebook Page!

❖ Host a Contest!

❖ Give away an iPad or your own service/product

What Can I Do For Free?

❖ 4 Tips For Promoting Your Facebook Page!

❖ Host a Contest!

❖ Give away an iPad or your own service/product

Promoting Your Page With Ads

Advertising on Facebook

❖ What!

❖ Specifically what are you adverting?!

❖ Who!

❖ Who is your target?!

❖ How!

❖ What type of ad are you using?

What Should You Advertise?

I cannot help you with this

To Who Should You Advertise?

❖ Who Are Your Demographics?!

❖ B2B, B2C, Women, Men, Children, College Grads!

❖ The Choices Are Endless

How Should You Advertise?❖ A Clear Call To Action

How Should You Advertise?❖ Stopping Power

How Should You Advertise?❖ Clicking Is Worth My While

Good or Bad

Good

Good or Bad

Bad

Good or Bad

Bad

Good or Bad

Good

Facebook Insights

- Marty Rubin

“Every line is the perfect length if you do not measure it.”

What is Facebook Insights?

Viral Aspect of Post

Who Likes You?

Images Source - https://blog.kissmetrics.com/facebook-insights-and-analytics/

Who Likes You?

What is Your Reach?

Vistiors Information

Vistiors Information

Your Post Explained

Your Post Explained

Your Post Explained

Who Likes You

Competitor Tracking