find new and compelling ways to talk to and engage your customers

You need to create new and compelling ways to talk to your customers.With 25 years experience we know how.

Talk to m

www.frasers.eu.com

w.frasers.eu.com

If you want m

e to stray in your direction, seduce me. *Talk to m

19260.001 COVERS & SPINE AW.indd 1 12/5/09 09:32:25

We put your customer at the centre of everything we do.

From there we work in any direction.

I guess we could start by going on like every other design agency about how we’re a passionate, creative lot who really achieve big results across a wide range of disciplines… but you’re yawning already, you’ve read that stuff a hundred times before. So read on and you’ll start to get us. Flick, browse, put us down, pick us up again.

This full-on world we live in, with the persistent barrage of messages, is noisy and fast-moving – it’s more important than ever to be engaging, to know whether to shout or whisper and to know when and where. There is no longer time to stand and stare. Everyone and everything is constantly changing and we’ve all got to run with it! To keep moving forward, making things different – always better.

We connect people with brands by understanding what they’re thinking and knowing how and when to talk to them.

Some other events in 1984: The first Apple Macintosh goes on sale Torvill & Dean score 12 perfect 6.0s for Ravel’s Bolero. Tommy Cooper has a heart attack and dies on-stage O-level & CSE exams are replaced by the GCSE Virgin Atlantic Airways makes its inaugural flight Svetlana Savitskaya – first woman to space walk Olympics, summer in LA and winter in Sarajevo Space Shuttle Discovery’s maiden voyage First MTV Video Music Awards Brighton hotel bombing Ronald Reagan is elected President Band Aid record “Do They Know It’s Christmas?”

19260.001 FRASERS BOOK 2008.indd 6-7 3/11/08 17:18:00

I’m just one person in a full-on world.There’s plenty of time, it just moves faster than I do, actually, it runs.

What gets my attention?

There’s so much choice!

10 million global brands195 countries167 different currencies 51 airlines104 brands of training shoe

lots of bankslots of credit cardsmillions of bandsthousands of pro football teamstoo many types of carsthousands of TV channelsmore perfumes, less aftershaveshundreds of thousands of types of alcohol

There’s the stuff I’m into already and so much more I don’t even know about, yet.

What pushes my buttons?

is it the packagingdoes it say medoes it make me the bestis it greedis it loyaltyis it pinkis it bluedoes it make people love meI just want it, alright!

Show me you understand me. Know what I want before I do.

Keep me interested. It’s a big number and an even bigger opportunity. The global market is huge and we never underestimate it. The world’s enhanced and complicated by different cultures, values, trends, variables and ways of life. In the UK alone, there are 60,776,238 million unique people who might just be interested in what you’ve got to say. We make sure we get to know whoever you want to talk to before we start talking. So, whether you want to reach millions or a few, – every project is an opportunity to connect with people and we love doing it.

The next section features some of the successful projects we have worked on, all of which have delivered tangible results for our clients’ businesses.

DELUXE

If you’re interesting enough I’ll want to know more.

Make me miss you when you’re not there.

Make me laugh.

August 2008 Blackpool

Brands from around the world, not quite ready for the global market.

Source: The World Wide Web

Address me by name, not demographic and there’s a chance I’ll let you in.

I don’t want to be shouted at.

sometimes I just want to discover it for myself

I’m bored of the same old stuff.

subject to terms and conditionsspecial offerbogof10% offmoney back guaranteesalefree inside2 for the price of 1free when you buyfor a limited timelast few days remainingend of seasonclearancestock clearanceeverything must gofor one day onlyend of linefinal reductionshalf price salehalf price plus further 25% offclosing down saleoriginal conditionlast few remainingbag a bargainsatisfaction guaranteedget more than you bargained for

special edition at a never-to-be-repeated pricesummer saleend of season salebuy one get one freeinterest free creditsatisfaction guaranteed or your money back0% aprfree for a yearbuy now pay laterget them while stocks lastour biggest yetmassive salenot-to-be-repeated offerwe’ll beat any priceprice beateryou can’t buy cheaperprice dropwe’ll beat any quote3 for 2bargain basementtake away todaywhen it’s gone it’s gone

Nothing’s for free in life really. So, what’s the catch?

100 101

102 103

I will never take on your identity, but I might just flash it here and there.When I do, what do you want people to think?

104 105

Source: The World Wide Web

106 107

Don’t tell me everything you have to say at once. Let me look forward to meeting you again.

108 109

change with me, let me see you in a different light.

110 111

112 113

Be a welcome intrusion, pop up in surprising places.

114 115

116 117

118 119

Make me curious about what you have to say.

120 121

122 123

124 125

Point me in the direction of like-minded people. Talk to me.

47 MFI – A series of product brochures for MFI kitchens, bedrooms, bathrooms and appliances.

51 ITF – Fed and Davis Cup quarterly magazines and literature for the prestigious annual ITF Champions’ Dinner.

49 ILVA – Through the line campaign for the ILVA sale. Including national press, radio, outdoor and TV commercials.

53 Disney Store – Truck livery and packaging for a series of puzzles.

126 127

39 Alan Coxon – Brand creation and packaging for Alan Coxons’ Historic Food Range. The range includes pickles and vinegars.

41 Pizza Hut – A DM piece to incentivise trial of the Pizza Hut hot pizza. The campaign also included outdoor signage to communicate Father’s Day offer.

43 Nestlé Waters – Themed sales promotion campaigns developed for Buxton and Vittel bottled water.

45 Peverel – Introductory brochure for a property management company – the project included literature and a website.

61 S1 – Brand identity and marketing campaign supporting the global launch of a revolutionary new shin protection system for footballers.

63 Orchard – Branding for a unique furniture company, including identity, advertising, showroom concept and website.

57 BaxterStorey – Tabletop book to reinforce BaxterStorey’s uniqueness plus a DM piece to FTSE top 200 directors.

59 Network Rail – Fold out poster/leaflet to generate interest in the many advertising opportunities that exist on Network Rail stations.

65 Wickes – Design and production of a trade price list.

67 Core Exercise Clinics – Brand and marketing campaign designed to support the launch of a new health club concept.

55 Branding – Identities we have created for some of our clients.

DELUXE

Every project we take on is different, as are all our clients. It’s what makes our business exciting.

128 129

Photography Below is a small selection of our in-house photography. We have a fully equipped studio and retouching facilities on-site.Please call for further information or to see more examples.

130 131

ClientsAlan CoxonAcqua PannaArgosBaxterStoreyBekoBrentford DockBritaxBuxtonDavid Lloyd Leisure & BUPADisney StoreDreamsILVAInternational Tennis FederationMFIM.VideoNestlé Pure LifeNestlé WatersNetwork RailOrchardPerrierPeverel OMPizza HutPurple HotelsS.PellegrinoS1 SportSwishThe Light CorporationT-MobileThresherUniversal MusicVittel

Services

Frasersproduction

Our production and fulfilment arm for all media

Photography

We have in-house photography and high-end retouching with a fully equipped studio

Userview

Writes and designs user instructions for brand owners’ products including consumer testing and artwork production

brandemotion because people love brands

Research

Brand audit, competitive analysis, insight research

Strategy

Positioning, proposition, brand and product innovation

Design

Store design, packaging, brand naming and identity, literature, communications and collateral, advertising campaigns, print, outdoor and TV, interactive and online

Engagement

Internal communications, brand experience, events

Evaluation

Measurement and assessment

Brandemotion – our unique end-to-end brand planning process encompasses:

Branding Packaging Web literature Through-the-line campaigns Sales promotion In-store communications Trade marketing

Core Disciplines:>

We pride ourselves on being an ‘open’ agency. We will look at any project if we think we can help. We welcome challenges and encourage dialogue to get to the heart of your project. Obviously all our clients do not require all our services, these are merely the tools we use. We are happy to work with you and within your budget to get the right result. If you would like to know more or want to talk through your project, talk to us.

FRASERS The Barns London Road Bourne End Hertfordshire HP1 2RH United Kingdom+44 (0)1442 200 400 info@frasers.eu.com www.frasers.eu.com

Contact details

FRASERS peggy@frasers.eu.com +44 (0)1442 200 400 Frasersproduction bevan@frasers.eu.com +44 (0)1442 200 400

Photography claire@frasers.eu.com +44 (0)1442 200 400

Userview userview.co.uk craig@userview.co.uk +44 (0)1454 413 146

For more information:

Talk to m

www.frasers.eu.com

w.frasers.eu.com

If you want m

e to stray in your direction, seduce me. *Talk to m

19260.001 COVERS & SPINE AW.indd 1 12/5/09 09:32:25

find new and compelling ways to talk to and engage your customers

frasers book

fullon world

stuff im

types of carsthousands

types of alcoholtheres

things different

longer time

space walk olympics

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