focused vision design group pitch deck

Where Indie Artists meets mainstream.

Problem

• There are many independent artists but they have no idea of how to market or promote their product.

• Very few musicians can make it as an Independent Artist because of their lack of good marketing strategies.

Indie Artist Pain Points

• Clicks & Listens• Gaining fans and followers • Creating a Market• Branding

Solution

• Create a Service that markets and promotes the Independent Artist through Social Media and Online Marketing.

• Attack the artists pain points so they can become a successful Independent Artists.

Market Validation• With streaming services

like Spotify and Pandora, the Record Label is losing its grip.

• Independent Artists’ control 25.8% of the music business while Universal Music Group Controls 28.8%.

–Alison Wenham, CEO of the UK’s Association for Independent Music (AIM)

“The major record companies held all the cards and could orchestrate the marketplace.

Until Now!”

Market Size

Indie Artists and Labels dominate the market share followed by Universal Music Group a close second.

Market Growth

• There’s a 510% increase in independent musicians making their full-time living in the past decade.

- cite https://www.techdirt.com/blog/casestudies/articles/20130529/15560423243/massive-growth-independent-musicians-singers-over-past-decade.shtml

Full-time Musicians Mean Employment Statistics

What FVDG Offers• Photography• Videography• Brand Development• Web Design• Social Media and Internet Marketing• Artist Management/ Consultation as a Service• Event Management and Event Planning

Business Model• There is a Premium Subscription Model on

the site, where we offer different service packages for artist marketing and brand.

• Charge for individual services such as Photoshoot, Logo creation, etc.

• If artist offers merchandise FVDG will take a 20% commission of merchandise sales, if Merchandise was created by FVDG.

Competitors• Marketing Competitor: criteo.com 61.6

Million Unique Visitors• Direct Competitor: hatchfund.org 26.9K

Unique Visitors• Direct Competitor: StartLight PR

starlightpr1.com 24.1K Unique Visitors• Bro Media Group & Street Execs.

Competitive Advantage

• Subscription Pay as you go model, which is attractive to the Indie artist because they don't have as much as capital as a Signed Artist.

• 1st to Market, exclusively for the Indie Artist, all there are other artist marketing, development and promotion companies, there is any that caters exclusively to the Indie Artist.

• Design and Brand - We have Design experience from companies like Apple, Google, and LinkedIn so the artist will be well branded to stick out from the competition.

Adoption Strategy• Will partnership with distribution companies to help

the artist after they develop a brand. • Will throw events for the artists and local concerts

for artist.

Meet The Team• Florence Davis (Founder):

Former Employee at Google & LinkedIn. Also was a consultant for Apple.

• Chris Cliatt (Co-Founder): Graduated from Pinnacle College. Indie Artist, Music Producer and Audio Engineer.

• Tierra Nichole (Co Founder):

Indie Artist, Model, and Growth Hacker