free publicity through media coverage for growing businesses

FREE Publicity!Media Attention For Your Business

Current Marketing Options

Benefits of Free Publicity

SEVEN THINGS TO REMEMBER

Have a plan

Follow Your CustomersWhat media are they reading, watching, listening to?

Know the Media (Print, Online, TV, etc)Deadlines, editors, stories they like, special sections, etc

Know the editorEditor’s assign stories to staff journalists and to free lancers

Know the journalistJournalists write the stories and are looking for sources, quotes, insight, etc

THEY HAVE FEELINGS

Develop a Relationship….Occasional email, occasional phone call, short lunch

Timing… Your priority is not their priority; respect deadlines

THE NEWS EQUATION

YOUR OPP!

REMEMBER – IT’S ALL ABOUT NEWS AND STORIES

News = Food for Journalists

News?

But Wait

There’s More…

Your Customers

Variety of scenarios. Greatstories. News Gold Mine!

Being Attractive To Journalists

How…?

The Interview

QUICK TIP

Can you clearly explain what you do? Elevator pitch

QUICK TIP

Often times journalists come to associations and chambers for leads in who to speak to.

Follow up

HIRING PUBLIC RELATIONS

Outsourcing PR

Guaranteed Media Placement

Press Releases

Shift Communications “Social Media Release” (Google it to download it)

Thank you!

Ramon RayEditor, Technology Evangelist &

FOESmallbiztechnology.com