gamification: should you care?
Post on 10-Jul-2015
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GamificationShould you give a $%!# ?
Noah Falstein
© Copyright 2012 Noah Falstein
My Background in Brief
• Started in the games industry in 1980• Many years on games of all sorts –
Sinistar, Indiana Jones and the Fate of Atlantis, recently Mata Hari, Alan Wake• In 1996 started The Inspiracy – have
worked since as a freelance designer and producer on all kinds of titles• Increasingly working on Serious Games
What’s in a name?
Simulation Edutainment
Serious GamesGamification
© Copyright 2012 Noah Falstein
© Copyright 2012 Noah Falstein
Simulations
• Popular since 70’s–Military is still fond of it– But it’s a restricted subset, best for vehicles– Tended to be literal, expensive (esp motion)– Also feels old, creaky now
© Copyright 2012 Noah Falstein
Edutainment
• Popular in 80’s–More market-speak– Glib mashup name – Jazzercise, Dancercise,
Infotainment – does not inspire trust–Much of Edutainment was tainted by the
Chocolate Covered Broccoli fallacy
© Copyright 2012 Noah Falstein
Serious Games
• Popular in 00’s– Serious implies “very great, bad, dangerous,
harmful, or difficult to handle” (#1 def)– Others are not frivolous, trivial or superficial– Some Serious Games aren’t even games
© Copyright 2012 Noah Falstein
Gamification
• Popular now – since 2010– Best analysis of flaws from Ian Bogost:• www.bogost.com/blog/gamification_is_bullshit.shtml
– Another Marketing term– Oversimplified, makes it sound easy,
reassuring, “just sprinkle on badges, score”– Chef: “I’m too tired to make dinner, I’ll just
cookify some food”
© Copyright 2012 Noah Falstein
Serious benefits
• But there are many positives too• I’ll use the term Serious Games because
I find it the most inclusive, and least odious – if you don’t like it, sorry!
© Copyright 2012 Noah Falstein
What are Serious Games?
• A purpose beyond entertainment• Sample fields:–Military– Government (NASA, State Dept, etc.)– Education – all levels– Simulation – Training (esp. Corporate)– First Responders– Social Causes/Political/Commentary– Health (Examples just from this one area)
Creative: Folding@home
• Use networked PC, PS3 to do research
• Use old skills, new ways, avoid burnout© Copyright 2012 Noah Falstein
Challenging: Driving While Distracted
• Designed to be played during fMRI
• Stretch your abilities – hardest goals!© Copyright 2012 Noah Falstein
Commercial: Wii Fit
• 22 million units as of May 2010
• Make money, diversify studios, income© Copyright 2012 Noah Falstein
Compassionate: Dance Dance Revolution
• Verified fitness increase, weight loss
• Help people with real world problems© Copyright 2012 Noah Falstein
Consequential: ReMission
• Study in Pediatrics: Saves kids w/cancer
• Serve society, fix problems, save lives!© Copyright 2012 Noah Falstein
© Copyright 2012 Noah Falstein
In Summary
• Creative– Fresh approaches, redefining games
• Challenging– Interesting problems, different fields
• Commercial– First steps into what will be a huge market
• Compassionate– Helping people with real world problems
• Consequential– Shaping opinions, instructing, saving lives!
© Copyright 2010 Noah Falstein
Thank you!
Noah FalsteinThe InspiracyEmail:
www.theinspiracy.com
Twitter, Skype: nfalstein
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