genesis fitness presentation

OVERVIEW Social Media Recommendations

Facebook Traditional Advertising

Flyers USPS Farmers Market

Online Advertising Google AdWords YouTube Ads

Financials

How Can Facebook Help?

GUIDELINES TO CONSIDER… Upkeep

Connect with consumers

Time Put in the time and

effort Content

Post fresh content

Monitor Monitor discussions

and give feedback Interact

Get connected with fans and consumers

Strategy Find what is relatable

to your business strategy

MAKE YOUR BUSINESS COME ALIVE

Be Authentic

Be Responsive

Be Consistent

Do What Works

CROSS PROMOTE Edification

Gain New Followers

Exposure

Win-Win Situation for both Parties

Reduce Marketing Costs

ADVERTISING

FLYERS Easy to hand out Low Cost

USPS Target areas Areas are broken down in categories:

Routes Residential areas Business areas Ages 25-44 Average household income Household income

FARMER’S MARKET 10,892 Likes on Facebook 5,042 check ins on Facebook Daily stalls - $35.00 on Saturday -$15.00 on Tuesdays and

Thursdays Handing out flyers Handing out wristbands

500 filled ink debossed wristbands- $188.43

GOOGLE ADWORDS

WHAT IS GOOGLE ADWORDS?

• Pay-per-click advertising

• Google search engine

WHY USE IT? Precision targeting Attract customers who are looking for what

you specifically offer Takes the guessing out of marketing

If you have to pay for a click, then you know that your ad was effective

BENEFITS No contract Flexible budgeting Instant feedback Advertise locally Get your business found

MANAGING COSTS Up to the minute reporting

Performance graphs Full control of costs

and budget

Google Search Pay-per-click ads Organic Website on Page 1?

Nutritionist 3 21,000,000 No

In-home training 1 395,000,000 No

Massage Therapy In Kalamazoo

9 226,000 No

Senior Training in Kalamazoo

0 587,000 No

Fitness 0 1,410,000,000 No

Group Training 0 1,460,000,000 No

IS IT WORTH IT?

HOW TO GET RESULTS Create an advertisement

Create keywords and negative keywords Set budget and cost

People see your ad on google You get customers to your website that are

looking for your service You won’t pay for people that click to your

website that are just browsing google because your ads only show up when your keywords are searched

FINANCIAL ANALYSIS Targeted USPS mailing flyers because extra

interest was expressed Used price of flyers and price of mailing Mailing price was of three targeted routes in

Kalamazoo area that had mean income of $104,000-$110,000 (1641 houses)

Three scenarios –optimistic (5%), realistic (3%), pessimistic (1%)

Assumed each respondent averages two fitness sessions and one nutrition session

YOUTUBE

YOUTUBE

FAN FINDER Selected by Youtube Performance-based Search/Keyword Related

TRUEVIEW Ad manager for

Youtube

Access through Google Adwords

Primary tool for Youtube advertising

4 delivery methods

BENEFITS Global reach Google In-search Low cost Re-purposing content Build your e-mail list Google Adsense Promotion by your audience Complete & real-time information Easy access and user friendly

PESSIMISTIC AND OPTIMISTIC

REALISTIC