get found: seo considerations for your content strategy

Get Found

BUILDING A NEW

CONTENT STRATEGYSEO CONSIDERATIONS FOR YOUR

HelloJoshua Dodson Director of Research &Integrated Marketing

@JoshuaDDodson

SEO stands for “search engine optimization.” It is the process of getting

traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines

-Search Engine Land

1DO THE RESEARCH Keyword Research Provides Insight Into What People Are Thinking

Answer audience questions

Answer Audience QuestionsGoogle Keyword PlannerUbersuggest

Degree in ________Why get a

Degree in ________ at [My University]

Why get a

PRO TIP: LEARN TO SPEAK THEIR LANGUAGE

2GOOGLE LIKES SYNONYMS Use Variation in Your Copy

PRO TIP: DON’T REPEAT THE SAME KEYWORD 15 TIMES

3LONG-FORM HELPS YOU RANK Show Your Authority on the Topic

Average Content Length of Top 10 Results

Non-branded online program page search performance (BrightEdge Data Cube Score)

Change

Non-branded online program page search performance (BrightEdge Data Cube Score)

Lift67%

[Causal]

PRO TIP: USE LONG-FORM AND SHORT-FORM CONTENT

Thank you!Josh Dodson

@joshuaddodson