#givingtuesday 2014 prize structure and strategy

#GivingTuesday 2014 Prize Structure

@Razoo Razoo Giving

Tweet about today’s webinar #RazooGT14

Sam Lundquist Creative Director sam@razoo.com

• Our #GivingTuesday Event • Our Prize Structure & Strategy • Wrap-Up and Q&A

Today’s Agenda

A 24-Hour Giving Day on December 2, 2014

from 12:00am - 12:00pm EST

A Giving Day on Razoo24 hours of online fundraising

that unites communities and causes through common goals and friendly competition

Incentives for 2014

PayPal MatchingPayPal will match 1% of all

donations made through

PayPal processing. It just

takes one-click at check-out.

Prizes• $25,000 from Razoo Foundation • Leaderboards • Golden Tickets • Twitter Prizes • Grassroots Rewards

Incentives for 2014

Donation BoosterDonors can now cover all

fees for their donations.

That means nonprofits get

even more back.

Prize Structure & Strategy

Our Prize Structure

$25,000IN PRIZES

Our Prize StructureLeaderboards

Top Fundraisers

Top Nonprofits

ranked by number of donors

ranked by total dollars raised

Our Prize StructureLeaderboards

Top Fundraisers

Grand prize: $2,500

2nd place: $1,500

3rd place: $1,000

4th place: $500

10th place: $250

Top Nonprofits

1st place: $4,000

2nd place: $2,000

3rd place: $1,000

4th place: $750

10th place: $500

Our Prize StructureLeaderboards - Strategy

Top Fundraisers Top Nonprofits

• Get those donors!

• Donations only have to be $10.

• Schedule donations

• You can do this once you receive a welcome email from Razoo

• Spread the word

• Individual emails to friends & family

• Social media

• Build a pre-event strategy.

• See our introduction webinar for more details.

• Empower your ambassadors.

• The more fundraisers you have, the more donations you bring in.

• Send them out on social media

• Target your large donors.

• Remind them of matching opportunities.

Our Prize StructureGolden Tickets

Power Hours

Random Tickets

nonprofit with most donors in an hour

lucky random nonprofit

Our Prize StructureGolden Tickets

Power Hours

$1000 Golden Tickets

Early Bird: 7:00am - 8:00am

Afternoon Delight: 2:00pm - 3:00pm

Dinner Dash- 7:00pm - 8:00pm

Last Call: 11:00pm - 11:59pm

Random Tickets

$500 Golden Tickets

10:00am - 11:00am

1:00pm - 2:00pm

4:00pm - 5:00pm

9:00pm - 10:00pm

Our Prize StructureGolden Tickets - Strategy

Power Hours

• Email this schedule to your donor base.

• Use day-of social media for instant blasts.

• Encourage social sharing during these hours.

Random Tickets

• The more donors during these hours, the better!

Our Prize StructureGrassroots Award

Grassroots Award

nonprofit with most individual fundraisers

Our Prize StructureGrassroots Award

Grassroots Award $5000

nonprofit with most individual fundraisers

• Active Fundraisers must: • Have at least 5 or more unique donors

during #GivingTuesday

• Be listed on the #GivingTuesday Fundraiser leaderboard

• A fundraiser page may be reused from previous year.

• Project pages will not qualify for this award.

• We will only count one active fundraiser per individual.

Our Prize StructureGrassroots Award - Strategy

Grassroots Award $5000

nonprofit with most individual fundraisers

• “How Crowdfunding Should Work!”

• Empower Your Ambassadors! • Identify your super-connected, super-

helpful, super-supportive individuals

• Look at who is interacting with you the most, both online and in the real world.

• Invite them to start a #GT fundraiser to support you in a brand new way.

• Empower them with tools.

• Set goals!

Our Prize StructureTwitter Trophy

Twitter Trophy

nonprofit with most twitter retweets

Our Prize StructureTwitter Trophy

Twitter Trophy

nonprofit with most twitter retweets

1st place: $600

2nd place: $300

3rd place: $100

!

• Must use hashtag #RazooGT14

• Tweet must originate from your nonprofit organization's Twitter account

• Account must be following @razoo

Our Prize StructureTwitter Trophy - Strategy

Twitter Trophy

nonprofit with most twitter retweets

• Best for those with a strong social presence.

• Prep your followers and remind them that their RT will earn YOU money.

• Keep messages short, sweet, and to the point.

• Messages can be anything #GivingTuesday related.

• Remember to include #RazooGT14

Prize Strategy

Be Specific

1

Fundraisers do better when they are tied to

a specific campaign, initiative,

or project.

Be Savvy

2

Use all of the tools at your disposal. Pages with high quality images/

video are 2x likely to reach their goal.

Be Encouraging

3

Make your best donors and partners feel

special. They’re your best channel to quick growth.

Be Connected

4

Use your donor data to stay in

touch with your network during and

after your fundraiser.

Be Creative

5

Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,

live events) can reach new donors.

Our Always Top 5 Tips

Good Luck on #GivingTuesday!

Upcoming Events

Upcoming WebinarsWe have several webinars

coming up, including

creative campaign tools on

11/11 and how to mobilize

ambassadors (TBD).

ResourcesPast webinars, social media

posts, and images to help

make your day a success.

These are available on

givingtuesday.razoo.com.

Got questions? support@razoo.comJoin us at givingtuesday.razoo.com