#givingtuesday 2014 prize structure and strategy
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Take a look at Razoo's #GivingTuesday 2014 prize structure and how you can build a prize-winning strategy.TRANSCRIPT
#GivingTuesday 2014 Prize Structure
@Razoo Razoo Giving
Tweet about today’s webinar #RazooGT14
Sam Lundquist Creative Director [email protected]
• Our #GivingTuesday Event • Our Prize Structure & Strategy • Wrap-Up and Q&A
Today’s Agenda
A 24-Hour Giving Day on December 2, 2014
from 12:00am - 12:00pm EST
A Giving Day on Razoo24 hours of online fundraising
that unites communities and causes through common goals and friendly competition
Incentives for 2014
PayPal MatchingPayPal will match 1% of all
donations made through
PayPal processing. It just
takes one-click at check-out.
Prizes• $25,000 from Razoo Foundation • Leaderboards • Golden Tickets • Twitter Prizes • Grassroots Rewards
Incentives for 2014
Donation BoosterDonors can now cover all
fees for their donations.
That means nonprofits get
even more back.
Prize Structure & Strategy
Our Prize Structure
$25,000IN PRIZES
Our Prize StructureLeaderboards
Top Fundraisers
Top Nonprofits
ranked by number of donors
ranked by total dollars raised
Our Prize StructureLeaderboards
Top Fundraisers
Grand prize: $2,500
2nd place: $1,500
3rd place: $1,000
4th place: $500
10th place: $250
Top Nonprofits
1st place: $4,000
2nd place: $2,000
3rd place: $1,000
4th place: $750
10th place: $500
Our Prize StructureLeaderboards - Strategy
Top Fundraisers Top Nonprofits
• Get those donors!
• Donations only have to be $10.
• Schedule donations
• You can do this once you receive a welcome email from Razoo
• Spread the word
• Individual emails to friends & family
• Social media
• Build a pre-event strategy.
• See our introduction webinar for more details.
• Empower your ambassadors.
• The more fundraisers you have, the more donations you bring in.
• Send them out on social media
• Target your large donors.
• Remind them of matching opportunities.
Our Prize StructureGolden Tickets
Power Hours
Random Tickets
nonprofit with most donors in an hour
lucky random nonprofit
Our Prize StructureGolden Tickets
Power Hours
$1000 Golden Tickets
Early Bird: 7:00am - 8:00am
Afternoon Delight: 2:00pm - 3:00pm
Dinner Dash- 7:00pm - 8:00pm
Last Call: 11:00pm - 11:59pm
Random Tickets
$500 Golden Tickets
10:00am - 11:00am
1:00pm - 2:00pm
4:00pm - 5:00pm
9:00pm - 10:00pm
Our Prize StructureGolden Tickets - Strategy
Power Hours
• Email this schedule to your donor base.
• Use day-of social media for instant blasts.
• Encourage social sharing during these hours.
Random Tickets
• The more donors during these hours, the better!
Our Prize StructureGrassroots Award
Grassroots Award
nonprofit with most individual fundraisers
Our Prize StructureGrassroots Award
Grassroots Award $5000
nonprofit with most individual fundraisers
• Active Fundraisers must: • Have at least 5 or more unique donors
during #GivingTuesday
• Be listed on the #GivingTuesday Fundraiser leaderboard
• A fundraiser page may be reused from previous year.
• Project pages will not qualify for this award.
• We will only count one active fundraiser per individual.
Our Prize StructureGrassroots Award - Strategy
Grassroots Award $5000
nonprofit with most individual fundraisers
• “How Crowdfunding Should Work!”
• Empower Your Ambassadors! • Identify your super-connected, super-
helpful, super-supportive individuals
• Look at who is interacting with you the most, both online and in the real world.
• Invite them to start a #GT fundraiser to support you in a brand new way.
• Empower them with tools.
• Set goals!
Our Prize StructureTwitter Trophy
Twitter Trophy
nonprofit with most twitter retweets
Our Prize StructureTwitter Trophy
Twitter Trophy
nonprofit with most twitter retweets
1st place: $600
2nd place: $300
3rd place: $100
!
• Must use hashtag #RazooGT14
• Tweet must originate from your nonprofit organization's Twitter account
• Account must be following @razoo
Our Prize StructureTwitter Trophy - Strategy
Twitter Trophy
nonprofit with most twitter retweets
• Best for those with a strong social presence.
• Prep your followers and remind them that their RT will earn YOU money.
• Keep messages short, sweet, and to the point.
• Messages can be anything #GivingTuesday related.
• Remember to include #RazooGT14
Prize Strategy
Be Specific
1
Fundraisers do better when they are tied to
a specific campaign, initiative,
or project.
Be Savvy
2
Use all of the tools at your disposal. Pages with high quality images/
video are 2x likely to reach their goal.
Be Encouraging
3
Make your best donors and partners feel
special. They’re your best channel to quick growth.
Be Connected
4
Use your donor data to stay in
touch with your network during and
after your fundraiser.
Be Creative
5
Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,
live events) can reach new donors.
Our Always Top 5 Tips
Good Luck on #GivingTuesday!
Upcoming Events
Upcoming WebinarsWe have several webinars
coming up, including
creative campaign tools on
11/11 and how to mobilize
ambassadors (TBD).
ResourcesPast webinars, social media
posts, and images to help
make your day a success.
These are available on
givingtuesday.razoo.com.
Got questions? [email protected] us at givingtuesday.razoo.com