goto berlin: beyond agile - turning product management upside-down

TURNING PRODUCT MANAGEMENT UPSIDE DOWN

@rachelcdavies

Founded in 2006, Unruly is the leading global platform for social video marketing.

Sit Together, Informative Workspace

INTERNAL USERS & STAKEHOLDERS SF NY LON HAM OSL STK PAR

RELEASE WHEN READY

1 YEAR AGO

Product  Managers  

Ops  

Sales   Media  

Marke5ng  

STORIES IN TARGET PROCESS IS THIS WASTE?

Product  

Development  

Product  Development  “ProDev”  

NOW

WHOLE TEAM x 3

Prod Mgr

Sw Eng

Infra

UX

Coach

EMBEDDED PRODUCT MANAGERS

EMBEDDED UX

Developer  

Ops  

Sales   Media  

Marke5ng  

UNDER INVESTIGATION

STORY TIME

FEATURE VAULT

FEEDBACK ON PROTOTYPE

COMPLAINTS

Extruded CTO

MISTAKE AT THE HEART OF AGILE

Business TECHNICAL

DEEP ASSUMPTIONS ABoUT REQUIREMENTS

Needs Options

Business Development

Value

SHARED RESPONSIBILITY

TOO MANY PRODUCT STRANDS

STOP-START-CONTINUE ADVICE?

NEW IDEAS

Gold Cards

•  20% time for research

•  Play with interesting technology

•  Pitch ideas to business and visa versa

• Weekly catch ups over beer and snacks

CROSS-ORG SQUADS

BIG IDEAS

Thank you www.slideshare.net/RachelDavies

@RachelCDavies